Responsibilities

• As a Summer MBA Marketing Intern, you will be assigned a project focused on a real business challenge . Projects are designed to stretch your analytical and strategic thinking . Throughout the summer you will develop and strengthen key managerial competencies with support from a dedicated Project Lead and Mentor .
• Brand Analytics & Insight Generation: Dive into brand, industry, and consumer data to identify business issues and opportunities. Apply multiple data sources — including syndicated tools such as Circana/IRI, Numerator, and YouGov — to uncover actionable insights and develop evidence-backed strategic recommendations.
• Brand Project Ownership: Own and drive your individual summer brand project end-to-end, from initial scoping through final presentation to senior leaders. Work collaboratively with your Project Lead and cross-functional partners to shape your approach, build your story, and develop a fully formed strategic recommendation. Projects span areas such as brand strategy, innovation, digital shelf, consumer insights, and go-to-market planning.
• Consumer Understanding: Develop your understanding of the consumer — who they are, what they need, and how our brands can serve them better. Translate consumer insights into clear, actionable implications that inform your brand project recommendations. Begin building a working knowledge of brand equity fundamentals and what sets our brands apart in the marketplace.
• Brand Strategy Support: Contribute to brand planning conversations and assist in developing materials that bring your recommendations to life — including analyses, presentations, and strategic frameworks. Gain exposure to annual brand planning, budgeting processes, and cross-functional brand alignment under the guidance of your Project Lead.
• Cross-Functional Collaboration: Engage with colleagues across Marketing, Consumer Insights, Finance, Innovation, Sales, and Operations to gather input and build a well-rounded business perspective. We challenge each intern to schedule at least five coffee chats with marketers outside of their day-to-day team over the course of the summer.
• Final Presentation: Deliver a 25–30-minute strategic presentation to senior Marketing leadership covering your key insights, strategic approaches, recommendations, and implementation considerations. Q&A follows. This is your moment to showcase your thinking and the impact of your work.
• Program Logistics: Program dates: June 7 – August 13, 2027; Full-time, 40 hours per week, Monday – Friday; Hybrid work model based out of Frisco, Texas ( Beverage Company Operating Unit HQ)
• Onboarding & Ongoing Support: We onboard interns as if they were full-time new hires and pair every intern with a dedicated support team: Marketing Capabilities Team; Project Lead — Brand Manager+; Mentor; Data Buddy; Former Intern.

Requirements

• Currently enrolled in a two-year, full-time MBA program; must be between your 1st and 2nd year (expected graduation the year following the internship)
• 3–6 years of full-time, post-undergraduate professional experience
• Strong analytical aptitude — able to work with data and translate findings into stories and strategic action
• Proficiency in Excel and PowerPoint
• Ability to manage multiple priorities in a cross-functional, fast-paced environment
• Marketing concentration is not required but is a plus
• CPG, beverage, or brand marketing experience is a plus
• Experience with syndicated marketing research databases (e.g., Circana /IRI, Numerator, YouGov, Mintel) is a plus
• Please note: You must be work authorized in the United States on a full time basis without the need for employer sponsorship now or in the future. The Company cannot offer employment to F-1 (student) visa holders who require employer sponsorship in the future or cannot work now on a full time basis.

Preferred

• Marketing concentration is not required but is a plus
• CPG, beverage, or brand marketing experience is a plus
• Experience with syndicated marketing research databases (e.g., Circana /IRI, Numerator, YouGov, Mintel) is a plus

Benefits

• COACHING & FEEDBACK
• HOLISTIC MARKETING TRAINING
• CULTURE & NETWORKING EVENTS
• ACCESS TO LEADERSHIP