Senior Director, Brand Marketing NORAM at KAYAK | Cambridge, MA | $200K/yr – $230K/yr

KAYAK

Senior Director, Brand Marketing NORAM

Cambridge, MA (Hybrid)

$200K/yr – $230K/yrSenior Level12+ years expFull time

Posted 3 weeks ago

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Job Summary

Own NORAM full‑funnel brand engine blending short‑term performance with long‑term lift, setting the voice, messaging, and channel playbook across markets.

Own NORAM full-funnel brand strategy balancing short-term performance and long-term brand lift.
Shape a modern, differentiated voice and cultural presence for KAYAK in NORAM.
Localize global brand positioning and messaging for NORAM resonance.
Lead integrated cross‑channel campaigns across TV, online video, OOH, audio, social, and owned channels.
Partner with the Sr. Director of Creative to balance storytelling and conversion in a dual‑track approach.
Co‑develop messaging frameworks, tone, and CTAs for asset consistency and clarity.
Move planning from broad demographics to intent‑ and audience‑driven strategies with channel‑specific creative approaches.
Set NORAM media priorities, own budget allocation, and collaborate with internal and agency teams to execute and optimize plans.
Work with Brand Strategy & Measurement on experiments, media‑mix modeling, and incrementality testing to prove impact.
Mentor and grow brand leaders, fostering an inclusive, collaborative culture focused on clear priorities and scalable execution.

Job Description

Own NORAM full‑funnel brand engine blending short‑term performance with long‑term lift, setting the voice, messaging, and channel playbook across markets.

Responsibilities: Own NORAM full-funnel brand strategy balancing short-term performance and long-term brand lift.
Responsibilities: Shape a modern, differentiated voice and cultural presence for KAYAK in NORAM.
Responsibilities: Localize global brand positioning and messaging for NORAM resonance.
Responsibilities: Lead integrated cross‑channel campaigns across TV, online video, OOH, audio, social, and owned channels.
Responsibilities: Partner with the Sr. Director of Creative to balance storytelling and conversion in a dual‑track approach.
Responsibilities: Co‑develop messaging frameworks, tone, and CTAs for asset consistency and clarity.
Responsibilities: Move planning from broad demographics to intent‑ and audience‑driven strategies with channel‑specific creative approaches.
Responsibilities: Set NORAM media priorities, own budget allocation, and collaborate with internal and agency teams to execute and optimize plans.
Responsibilities: Work with Brand Strategy & Measurement on experiments, media‑mix modeling, and incrementality testing to prove impact.
Responsibilities: Mentor and grow brand leaders, fostering an inclusive, collaborative culture focused on clear priorities and scalable execution.

KAYAK

4.5 Glassdoor

At KAYAK, we help millions of travelers around the globe make confident travel decisions. We are a leading travel search engine. KAYAK searches other sites to show travelers the information they need to find the right flights, hotels, rental cars and vacation packages. And because we aim to help travelers explore the world more confidently, we’re always on the lookout for ways to make travel planning and trip management easier – offering up a variety of tools and features such as KAYAK Trips, Explore, Price Forecast and our constantly evolving app and A.I. innovations.KAYAK is part of a global network that includes our sister brand OpenTable, as well as a portfolio of travel metasearch brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined. Collectively, we’re uniquely equipped to help people experience the world through travel and dining.KAYAK is part of Booking Holdings Inc. and operates sites in more than 70 countries and territories. KAYAK will never request payment(s) from its candidates for open positions. If you have ever been contacted about a job at KAYAK by phone/Whatsapp or email, and have been asked to provide a Credit Card, wire transfer or crypto payment, please be aware that KAYAK is not associated with this outreach. If you receive a suspicious request regarding a career opportunity at KAYAK, please report it to us. To find out more, visit KAYAK.com.

Founded in 2004

Stamford, Connecticut, USA

1.1K employees (181 in marketing)

www.kayak.com

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