Senor Brand Designer
Cadence Solutions
USA (Remote)
$150K/yr - $175K/yrIn-houseFull-timeSenior level8+ years exp.
7 hrs ago
Senior Director, Brand Marketing NORAM
Norwalk, CT (Hybrid)
$200K/yr – $230K/yrSenior Level12+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the NORAM brand engine with a full-funnel, audience-first remit that ties creative storytelling to measurable performance across channels and markets.
- Growth Infrastructure: Build intent- and audience-driven media plans with budget ownership and cross‑functional execution.
- Brand & Performance Alignment: Balance cultural differentiation with conversion via a dual‑track storytelling and activation approach.
- Measurement & Teaming: Run experiments and MMM/incrementality tests to prove brand lift and drive scale through a collaborative, inclusive team.
Job Description
Responsibilities
- Own a full-funnel, NORAM brand strategy balancing short-term performance with long-term brand build.
- Lead cross-channel campaigns across TV, online video, OOH, audio, social, and owned channels.
- Set NORAM media priorities and budget, coordinating with internal and agency teams to optimize impact.
- Partner with Creative leadership to balance storytelling and conversion across assets.
- Move from broad demographics to intent- and audience-driven strategies with channel-specific creative approaches.
- Work with Brand Strategy & Measurement on experiments, media-mix modeling, and incrementality testing.
- Mentor brand leaders and foster an inclusive, collaborative culture focused on scalable execution.
- Localize global brand positioning to resonate in NORAM and ensure consistent messaging frameworks, tone, and CTAs.
- Co-develop messaging frameworks to ensure clarity across assets.
- Define and lead a scalable, full-funnel brand engine embedded across markets.
- 12+ years of experience in brand marketing, with significant leadership experience across North America.
- Proven track record of building and scaling full-funnel brand strategies that drive measurable business impact
- Experience developing integrated campaigns across online and offline channels
- Comfort working in performance-driven environments with measurement, testing, and attribution
- Balance creative ambition with commercial objectives
- Experience managing and developing teams and collaborating across functions
- Influence at senior levels
- Experience in consumer tech, travel, or digital marketplace businesses is a plus
- Experience in consumer tech, travel, or digital marketplace businesses is a plus
- Work from (almost) anywhere for up to 20 days per year
- Focus on mental health and well-being
- Company-paid therapy sessions through SpringHealth
- Company-paid HeadSpace subscription
- Company-wide week off a year
- No meeting Fridays
- Paid parental leave
- Generous paid vacation
- Paid volunteer time
- Development Dollars for career growth
- The range for this Connecticut based role is $200,000-230,000.00, not inclusive of annual bonus and RSU grants.
- We offer a competitive base salary and benefits including health, FSA, retirement, life insurance, PTO and parental leave benefits.
- Please apply if you have:
- KAYAK, part of Booking Holdings, is a leading travel search engine with global brands and a focus on transforming business travel with KAYAK for Business.
- As a strategic Senior Director, Brand Marketing, you will lead NORAM brand efforts and shape a modern, differentiated voice.
- There are a variety of factors that go into determining a salary range, including external market data and location.
- Inclusion
- Need any adjustments for the interview or job? Let us know.
KAYAK
At KAYAK, we help millions of travelers around the globe make confident travel decisions. We are a leading travel search engine. KAYAK searches other sites to show travelers the information they need to find the right flights, hotels, rental cars and vacation packages. And because we aim to help travelers explore the world more confidently, we’re always on the lookout for ways to make travel planning and trip management easier – offering up a variety of tools and features such as KAYAK Trips, Explore, Price Forecast and our constantly evolving app and A.I. innovations.KAYAK is part of a global network that includes our sister brand OpenTable, as well as a portfolio of travel metasearch brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined. Collectively, we’re uniquely equipped to help people experience the world through travel and dining.KAYAK is part of Booking Holdings Inc. and operates sites in more than 70 countries and territories. KAYAK will never request payment(s) from its candidates for open positions. If you have ever been contacted about a job at KAYAK by phone/Whatsapp or email, and have been asked to provide a Credit Card, wire transfer or crypto payment, please be aware that KAYAK is not associated with this outreach. If you receive a suspicious request regarding a career opportunity at KAYAK, please report it to us. To find out more, visit KAYAK.com.
