Drive multicultural brand strategy and integrated marketing leadership to scale affinity brands with authentic representation and growth.

• Own end-to-end brand strategy across affinity brands, balancing authenticity and growth.
• Must-have: 10+ years in brand marketing with multicultural or affinity experience.
• Standout: Lead cross-functional teams, regional localization, and global scalability.

Responsibilities

• Multicultural Brand Strategy Implementation & Stewardship - Work closely with the CMO to evolve the brand strategy, positioning, and narrative across a portfolio of affinity brands, ensuring each feels culturally grounded, contemporary, and distinct.
• Multicultural Brand Strategy Implementation & Stewardship - Advocate for diverse user communities, ensuring the needs and realities of Black, Hispanic, Asian, Muslim, and other affinity audiences are reflected in brand decisions.
• Multicultural Brand Strategy Implementation & Stewardship - Develop and deepen cultural fluency across audiences, building systems and teams that do the same.
• Multicultural Brand Strategy Implementation & Stewardship - Balance authentic representation with aspiration to build trust while remaining modern and growth-oriented.
• Multicultural Brand Strategy Implementation & Stewardship - Partner with regional teams to support international expansion and localization for global yet culturally relevant brands.
• Creative Leadership, Culture & Subcultures - Ensure creative work aligns with brand standards and campaign objectives with strong point of view and cultural sensitivity.
• Creative Leadership, Culture & Subcultures - Identify subcultures, moments, and trends and translate them into compelling brand ideas and campaigns.
• Creative Leadership, Culture & Subcultures - Leverage agencies, creators, cultural consultants, and internal teams to stay close to community happenings.
• Creative Leadership, Culture & Subcultures - Create brand moments that feel earned, relevant, and conversation-worthy with emotional connection.
• Integrated Marketing & Brand-Led Growth - Lead the development of digital-first, integrated campaigns from insight to optimization.
• Integrated Marketing & Brand-Led Growth - Drive brand-led growth through culturally resonant storytelling and representation.
• Integrated Marketing & Brand-Led Growth - Partner with performance marketing and media teams to support acquisition without sacrificing authenticity.
• Integrated Marketing & Brand-Led Growth - Balance long-term brand building with near-term growth across multiple brands and audiences.
• Media, Measurement & Commercial Impact - Collaborate with internal media buying and performance teams shaping media strategy through a brand and audience lens.
• Media, Measurement & Commercial Impact - Define success metrics capturing brand health and growth impact (downloads, registrations, engagement).
• Media, Measurement & Commercial Impact - Use data, testing, and learning to refine brand presence across channels while respecting cultural nuance.
• Product & Experience Marketing - Work with Product and Design to ensure in-app experiences deliver on brand promises for affinity audiences.
• Product & Experience Marketing - Shape product marketing narratives and launches reflecting real user needs and cultural context.
• Product & Experience Marketing - Act as the voice of the user in product discussions for inclusive, relevant experiences.
• Team & Cross-Functional Leadership - Build, lead, and develop a high-performing, culturally fluent team.

Requirements

• 10+ years of experience in brand marketing, ideally within tech, consumer apps, or culturally driven brands
• Demonstrated experience leading multicultural or affinity-focused marketing with deep respect for diverse audiences
• Proven ability to own and execute end-to-end brand strategy from insight to growth impact
• Strong creative judgment and cultural curiosity with authentic, relevant work
• Solid understanding of acquisition-driven marketing and how brand drives growth
• Experience partnering with Product teams to shape inclusive, user-centered experiences
• Commercially minded, data-literate, comfortable navigating multiple brands and audiences
• A builder’s mindset energized by transformation and cultural evolution

Benefits

• Mind & Body – Medical, mental health, and wellness benefits
• Financial Wellness – Competitive compensation, 401k match, and employee stock purchase program
• Unplug – Generous PTO and 14 paid holidays
• Career – Annual training allowance for professional development and ERG membership
• Family – 20 weeks of paid parental leave and related resources
• Company Gatherings – Events to build connection and belonging