Responsibilities

• Brand Strategy & Identity: Set the strategic direction for the brand's visual identity, voice, messaging architecture, and positioning. Lead a team responsible for ensuring consistency across every consumer touchpoint
• Social Media: Lead and manage a social media team responsible for organic strategy and execution across all platforms. You'll set the vision, approve the calendar, and hold the team accountable to growth and engagement targets. You are not posting — you are building and leading the function
• Community Engagement: Oversee the team managing our owned community channels — Facebook Group, Reddit, and emerging platforms. Define the community strategy, set the KPIs, and ensure your team is turning the community into a measurable business asset
• Experiential & Events: Own the in-person experiential function. Lead a team that plans, produces, and executes brand activations, pop-ups, and community events. You'll set the strategic framework, manage the budget, and define how ROI is measured and reported
• PR & Earned Media: Own our PR function — managing either an in-house team, an agency relationship, or both. You set the narrative strategy, approved the pitch pipeline, and ensure earned media efforts are aligned with brand positioning and business priorities
• Content Cross-Collaboration: Serve as the senior point of contact for content alignment with the Senior Director of Performance Marketing. Your team produces brand content — you ensure the pipeline, quality bar, and messaging are calibrated to serve both brand and performance goals

Requirements

• 10–15+ years of brand marketing experience, with at least 4–5 years managing multi-function teams at a senior level
• Demonstrated experience building and leading teams
• Hiring, developing, and holding people accountable
• Deep expertise in brand strategy, creative direction, and messaging
• Experience overseeing social, PR, community, and/or experiential functions through direct reports or agency partners
• Strong business acumen. managing budgets, building scorecards, and reporting to leadership with clear metrics for success
• A structured manager who builds department cadences, establishes clear ownership, and removes ambiguity for their team
• Genuine interest in longevity, health, wellness
• Extremely strong leadership qualities
• A strategic operator — You translate high-level brand vision into structured team priorities, clear OKRs, and accountable execution

Benefits

• Full benefits package including medical, vision, dental, 401(k) with company match, PTO, Flex days, holidays, and more!