Responsibilities

• Build full funnel growth for the brand, ensuring all communications resonate with current/potential clients/members
• Articulate the brand’s strategic positioning, ensure consistent communication of brand image and position across all touch points with the consumer
• Develop annual marketing strategies and comprehensive plans designed to drive key business goals and initiatives
• Translate brand strategies into brand plans, positioning and go-to-market strategies
• Influence and lead internal and external marketing support teams in development and implementation of all aspects of annual marketing plans and activities, including, but not limited to: Consumer insights/research; Content strategy development; Consumer PR; Corporate responsibility programs or Sponsorships; Events; Creative development; Connection planning and buying; Agency management; Strategic frameworks, briefs, timelines, internal processes; Campaign (acquisition, engagement) development and promotional strategies; Competitive landscape assessment; Marketing performance (measure all campaigns against goals - ROI, KPIs); Collaborate and coordinate at the strategic and tactical levels with other functions of the organization, and at all levels; Manage and reconcile annual marketing budget (general ad fund); Partner with the Purpose Brands Local Marketing Sr. Director to deliver franchisee-facing marketing support initiatives and projects – tools, materials, vendors, training (NFT, Vitals, Conference, etc.), and more; Manage and coach team members/employees; Identify business needs and marketing solutions – current and future; Provide outside-in view of emerging communication trends, championing for consideration and/or testing.