Senior Director, Brand Marketing at Amneal | Bridgewater, NJ | $245K/yr – $280K/yr

Senior Director, Brand Marketing

Bridgewater, NJ (On-site)

$245K/yr – $280K/yrSenior LevelFull time

Posted 3 months ago

Own strategic marketing that shapes an oncology biosimilars portfolio and turns market insights into a standup brand and campaigns.

Strategic Marketing Leadership: Translate market insights into brand strategy, messaging, and annual plans tied to revenue targets.
Campaign Development & Execution: Lead integrated campaigns and sales tools across digital, field, and promotions with consistent brand voice.
Marketing Ops & Commercial Execution: Build PMO discipline, budgets, cross-functional launches, and KPI-led optimization to boost field performance.

Strategic Marketing Leadership: Lead strategic market analysis, competitive intelligence, and market insights generation to inform portfolio strategy and brand positioning.
Brand Strategy & Messaging: Define brand positioning, value proposition, and core messaging for oncology biosimilars and related portfolio products.
Campaign Planning & Execution: Develop and execute annual strategic and tactical marketing plans aligned with growth objectives and revenue targets.
Commercial Translation: Translate strategic direction into actionable plans and measurable marketing initiatives.
Marketing Operations & Project Management: Lead planning across multiple brands and lifecycle stages with processes, timelines, and cross-functional alignment.
Cross-Functional Launch Readiness: Oversee campaign timelines, agency deliverables, promotional materials, and launch readiness activities with Legal, Regulatory, Medical, and Sales functions.
Performance & Resource Management: Implement KPIs, monitor marketing performance, and optimize budgets, resources, and vendor oversight.