Senior Director, Brand Management - Home2 Suites

McLean, VA (Unknown)

$160K/yr – $210K/yrSenior Level8+ years expFull time

Posted 6 days ago

Job Summary

Own and drive brand strategy and cross-functional execution for Home2 Suites and the extended stay portfolio, delivering initiatives from charter to launch and communicating outcomes to owners and leaders.

  • Develop executive-ready materials and field content to translate strategy into action.
  • Coordinate across Commercial, Marketing, Development, and Operations to align priorities and deliver results.

Job Description

Responsibilities

  • Partner with the Brand Leader to shape short- and long-term strategies, priorities, annual plans, and roadmaps, then lead cross-functional project plans that bring them to life.
  • Advance strategies to achieve KPIs and strengthen brand integrity for Home2 Suites and the extended stay portfolio. Plan projects, manage priorities, monitor key measures, analyze data, identify gaps, and recommend actions that improve results.
  • Lead brand and extended stay initiatives across product, service, food and beverage, technology, sustainability, and hotel operations, with clear objectives, timelines, budgets, and success measures.
  • Serve as a visible Home2 Suites advocate with owners, hotel leaders, internal partners, and industry audiences through presentations, meetings, conferences, and brand events.
  • Work across Commercial, Marketing, Development, Architecture, Design & Construction, Brand Performance Support, Owner Relations, Brand Standards, Quality Assurance, Openings, Communications, and Learning to align priorities and execute brand plans.
  • Build trusted relationships with owners, franchisees, hotel leaders, and advisory groups, using data, business cases, and expertise to gain support and drive adoption
  • Develop executive-ready presentations, communications, training materials, and field content that translate strategy into clear actions for internal and external audiences.
  • Lead strategic Home2 Suites initiatives from project charter and business case through design, implementation, field communication, performance tracking, and optimization.
  • Own brand performance updates, competitive and market assessments, annual planning inputs, and budget and forecast support.
  • Lead content and project management for owner and hotel leader forums, field webinars, and enterprise, development, regional, and brand conferences.

Requirements

  • Eight (8) years of experience in brand management, hospitality, strategy, operations, commercial disciplines, development, or a related field.
  • Four (4) years leading complex projects with multiple partners in a matrixed organization.
  • Experience developing strategy, building business cases, gaining support, and driving implementation from concept through execution.
  • Experience building executive-ready content and presenting to senior leaders, owners, hotel leaders, and internal and external audiences.
  • Travel up to 25%, including domestic and limited international travel.

Preferred

  • Bachelor's degree or equivalent professional experience.
  • Three (3) years of hospitality, hotel operations, franchise, or owner-facing experience.
  • Two (2) years of experience working in brand management or brand/franchise development.
  • Experience developing annual plans, budgets, forecasts, narratives, project plans, and strategic roadmaps for a large enterprise.
  • Experience analyzing data, conducting market and competitive assessments, and translating findings into clear recommendations.

Benefits

  • Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
  • Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
  • Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
  • Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
  • Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
  • Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
  • Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
  • Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
  • Financial security for your future – Our retirement plans make it easier to save for what's next
Hilton logo

Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,400 properties and over 1.25 million rooms, in 140 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 210 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.

Founded in 1919
McLean, VA, US
142K employees (2,597 in marketing)

Salaries

Posted range

$160K/yr – $210K/yr

Taken straight from the job posting.

The middle of this range ($185K) is 13% above the median base salary for Brand Director roles in the United States ($163K).

Brand Director median pay in the United States

$163K/yr

Most earn $132K to $177K. Based on 20 salaries, including bonus and equity.

See all Hilton salaries

Funding

Total Funding
$10.5B
Last Raise
$1B
Post IPO Debt, 4 months ago

Funding History

  • Dec 2025
    Post IPO Debt • $1B
  • Jul 2025
    Post IPO Debt • $1B
  • Sep 2024
    Post IPO Debt • $1B

Traffic Signals

Monthly Visitors
50.7M
Monthly Google Ads Budget
$5.7M
Traffic Source Mix
Search
39.9%
Direct
46.3%
Referral
11.2%
Social
0.3%
Paid
2.1%

Headcount Trend

Current headcount: ~149.1K

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