Senior Director, Brand Leader, Homewood Suites

McLean, VA (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the Homewood Suites brand narrative and long term health, balancing guest value with owner profitability across a global, matrixed hotel ecosystem.

  • Brand governance: steward the global narrative, ensuring consistent storytelling for guests, owners, and hotel teams.
  • Strategy & differentiation: set positioning and brand offerings grounded in market insight, guest satisfaction, and enterprise profitability.
  • Risk & performance: identify brand risks, guardrails, and trade-offs to protect long term value and portfolio health.

Job Description

Responsibilities

  • Shape and Protect the Brand
  • Serve as the chief steward, storyteller, and advocate for the Homewood Suites brand, ensuring a clear, compelling, and consistently understood brand narrative across internal partners, owners, and hotel teams.
  • Define and deliver a differentiated brand offering for guests and owners, grounded in market insight, competitive context, guest satisfaction, operational reality, and owner profitability.
  • Safeguard brand reputation and long-term value by identifying risks, setting guardrails, and making informed trade-offs.
  • Maintain a deep understanding of the brand's role within Hilton's broader portfolio and its contribution to enterprise strategy.
  • Define and evolve the global brand strategy to ensure sustained relevance, differentiation, and health over the medium and long term.

Requirements

  • Ten (10) or more years of experience in hospitality, brand management/strategy, or a related field.
  • Demonstrated experience leading a global or multi-market brand or comparable business.
  • Demonstrated experience supporting the development of strategic initiatives—building business cases, securing alignment across a matrixed organization, and driving execution through to implementation.
  • Experience leading market assessments, consumer insights work, and competitive benchmarking to inform strategy.
  • Direct experience engaging owners, operators, and/or franchise partners.
  • Willingness to travel up to 40%.

Preferred

  • Experience leading extended stay, focused service, or select service hospitality brands. Specific experience in leading extended stay is preferred.
  • Background in brand growth, repositioning, or large-scale brand evolution.
  • Proficiency in Microsoft Suite.

Benefits

  • Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
  • Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
  • Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
  • Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
  • Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
Hilton logo

Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,400 properties and over 1.25 million rooms, in 140 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 210 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.

Founded in 1919
McLean, VA, US
142K employees (2,597 in marketing)

Traffic Signals

Monthly Visitors
50.7M
Monthly Google Ads Budget
$5.7M
Traffic Source Mix
Search
39.9%
Direct
46.3%
Referral
11.2%
Social
0.3%
Paid
2.1%

Headcount Trend

Current headcount: ~149.1K

Marketing Team

Marketing Team Size
1,675 (1% of company)
Median Career Experience
15 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
12

Funding

Total Funding
$10.5B
Last Raise
$1B
Post IPO Debt, 4 months ago

Funding History

  • Dec 2025
    Post IPO Debt • $1B
  • Jul 2025
    Post IPO Debt • $1B
  • Sep 2024
    Post IPO Debt • $1B

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