Senior Director, Brand & Growth Marketing at Hamilton Beach Brands, Inc. | Glen Allen, VA | $189K/yr – $207K/yr

Senior Director, Brand & Growth Marketing

Glen Allen, VA (Hybrid)

$189K/yr – $207K/yrSenior Level10+ years expActive Regular

Posted 2 months ago

Job Summary

Own portfolio-level brand and growth strategy across multiple brands with distinct positions and a cohesive corporate identity.

Brand strategy ownership across a multi-brand portfolio with distinct positioning and cohesive identity.
Full-funnel campaign leadership across paid, owned, and earned channels to drive awareness through loyalty.
Cross-functional alignment with e-commerce and sales to tailor brand investment to partner priorities and shelf messaging.

Job Description

Responsibilities

Develop and own the integrated brand and growth marketing strategy across our full brand portfolio, ensuring each brand has a distinct positioning, voice, and visual identity while maintaining cohesion at the corporate level.
Lead full-funnel campaign development - from awareness and consideration through conversion and loyalty - across paid, owned, and earned channels including digital, social, and email.
Partner with internal e-commerce and sales teams to align portfolio-level brand investment with retail partner priorities, ensuring consistent brand identity and messaging both at shelf and online.
Establish a performance measurement framework tracking brand health and growth metrics at both the brand and portfolio level, reporting regularly to the Executive Committee.
Lead, mentor, and grow a high-performing team of content creators and marketers, fostering a culture of creativity, experimentation, and accountability.
Manage the brand and growth marketing budget across the portfolio, balancing investment across the marketing funnel.

Hamilton Beach Brands, Inc.

Hamilton Beach Brands, Inc. is a leading designer, marketer and distributor of branded small electric household and specialty housewares appliances, as well as commercial products for restaurants, bars and hotels. Hamilton Beach and Weston Brands products can be found in households and businesses throughout the world. We are a wholly owned subsidiary of Hamilton Beach Brands Holding Company (NYSE: HBB) and is headquartered in Glen Allen, Virginia, a suburb of Richmond. Information on innovative Hamilton Beach®, Hamilton Beach® Professional, Proctor Silex®, TrueAir®, Hamilton Beach® Commercial and Weston Brands products can be found online at www.hamiltonbeach.com, www.proctorsilex.com, www.westonproducts.com and www.hamiltonbeachcommercial.com. More information about Hamilton Beach Brands Holding Company can be found at www.hamiltonbeachbrands.com.Our Vision To be the leading supplier of retail and commercial small appliances.Our Mission Deliver profitable growth from innovative solutions that improve everyday living. Our Values: Customer Obsession Consistently meet or exceed the needs of our internal and external customers. People Employ and develop the best. Good Thinking Encourage and cultivate inspired thinking in all areas of our business. Ethics Honest, ethical behavior - always. Passion for Quality Ensure the quality of our products and services is best in class. Embrace ChangeThere is always a better way. Change is life....Change is accelerating.Our Environment and Our CommunityWe proactively manage our business in a sustainable, socially andenvironmentally responsible manner. We help make our community better.Teamwork We help each other to succeed. We share both successes and failures. We communicate, we move as one.SuccessExecute with Excellence. Deliver profitable growth to our stakeholders.

Founded in 1910

Glen Allen, Virginia, USA

761 employees (79 in marketing)

www.hamiltonbeach.com