Responsibilities

• Leading the development and execution of integrated communications that elevate brand reputation and amplify storytelling across earned and paid channels.
• Overseeing public relations, paid media partnerships, and consumer research to ensure insight-driven, consistent, and impactful brand expression.
• Managing external agency partners, guiding brand storytelling through editorial relationships and campaigns.
• Managing the market research strategy to execute the application of insights into business decisions and campaigns.

Requirements

• A bachelor7s degree plus at least 10+ years of experience in brand communications, public relations, media partnerships, or marketing.
• Agency experience is highly preferred.
• Must have great communication and relationship building skills, collaborate across teams and engage effectively with diverse media and target audiences.
• Must have a previous experience in public relations strategy, and managing agency partners.
• You should be willing to travel approximately 15% of the time, including occasional weekends.

Preferred

• Agency experience is highly preferred.

Benefits

• This position is located Madison, Wisconsin.
• You should be willing to travel approximately 15% of the time, including occasional weekends.