Responsibilities

• Lead OPI’s Masterbrand Campaign and Annual Activation Idea, defining the global strategic vision and activation framework
• Own the annual global communications and activation calendar with the VP, ensuring the right sequencing of brand moments to build equity and drive performance
• Own the Annual Global Activation Brief to markets, including brand theme, priorities, and budget allocation guidance
• Develop and lead the Annual Global Paid Media Strategy and Brief, including A&CP investment guidance in partnership with media and finance teams (approx. $1.5M A&CP, excluding U.S.-specific budget)
• Ensure alignment across brand, innovation, and base business storytelling within the global brand platform
• Lead the Always-On Content and Activation Strategy for Brand, Innovation, and Base Business across Earned, Paid, and Owned channels
• Define differentiated strategies for Professional and Consumer audiences, ensuring relevance across touchpoints
• Set the global vision for social, influencer, ambassador, and event activation, with clear toolkits for markets
• Lead the team to define and activate Global Owned Channel Strategies, including social, web/OPI.com, CRM/email, and e-retail/eCommerce ecosystems (Brand.com, E-Retail, Pure Play partners)
• Oversee digital content and activation strategy across social, web, and e-retail—ensuring strong performance in engagement, traffic, conversion-driving content, and AEO rankings

Requirements

• 8–10+ years of experience in integrated marketing, brand communications, and activation (beauty, fashion, or lifestyle preferred)
• Proven experience developing and executing content and activation strategy across a multitude of owned and earned platforms, including social, web, PR, influencers/creators, community, and events
• Ability to articulate a clear strategic framework and enable markets outside the U.S. to locally tailor the brand strategy while protecting global consistency
• Experience owning U.S. execution within a global matrixed organization; strong capability to translate global strategy into market plans
• Deep expertise across social, content, influencer/creator, earned media, paid amplification, and eCommerce content
• Strong agency leadership and cross-functional collaboration skills; experience partnering closely with internal creative teams
• Strategic thinker with a hands-on, execution-driven mindset

Nice to Have

• beauty, fashion, or lifestyle preferred

Compensation

• Pay Range: $180,000 - $235,000 salary per year.
• The range listed is just one component of Wella Company's total rewards package for employees.
• Other rewards may include annual bonus plan or variable pay, depending on the role.
• Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).

How to Apply

• If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email NA.Recruiting@wella.com.