Senior Director, Beauty Marketing

Los Angeles, CA (On-site)

$150K/yr – $170K/yrSenior Level10+ years expSalaried Ft

Posted 2 months ago

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Job Summary

Own the Beauty category’s go-to-market and brand storytelling, turning consumer insights into cohesive, multichannel campaigns that drive growth and revenue while guiding launches and cross-functional alignment.

  • Product and Brand: Shape positioning and messaging across channels to ensure a consistent Beauty narrative.
  • Integrated Campaigns: Lead launches, seasonal campaigns, and cross-functional marketing initiatives.
  • Cross-Functional Execution: Align social, influencer, PR, merchandising, and experiential efforts under a single message and plan.

Job Description

  • Be the voice of the Beauty consumer within the organization
  • Drive product positioning, messaging, and storytelling across all marketing channels
  • Develop and lead integrated marketing strategies that support category growth, customer acquisition, and revenue objectives
  • Lead go-to-market strategies and execution for product launches, seasonal campaigns, and campaign initiatives
  • Work cross-functionally to ensure social, influencer, PR, merchandising, and experiential marketing efforts work cohesively with one message
  • Partner with other departments, Product Development, E-commerce, Media and Sales to drive improved outcomes for the Beauty category
  • Analyze campaign performance, customer insights, and market trends to optimize marketing effectiveness
  • Manage marketing budgets, agency relationships, timelines, and overall campaign execution
  • Build, mentor, and lead a high-performing marketing team
  • Ensure brand consistency and a best-in-class customer experience across all touchpoints
  • Bachelor’s degree in Marketing, Business, Communications, or a related field
  • 10+ years of progressive marketing experience, including leadership experience within beauty, skincare, cosmetics, wellness, or consumer electronics brands
  • Proven track record of developing and executing successful integrated marketing campaigns
  • Strong understanding of digital marketing, social media, influencer strategy, and consumer engagement
  • Experience leading product launches and omnichannel marketing initiatives
  • Excellent leadership, communication, and stakeholder management skills
  • Strong analytical and strategic thinking abilities with a data-driven mindset
  • Ability to thrive in a fast-paced, high-growth environment
  • Experience managing and developing high-performing teams
  • Experience leveraging AI to improve speed to outcomes
  • Passion for beauty, wellness, and emerging consumer trends
Therabody logo

Therabody

2.9 Glassdoor

Therabody is the leader in Beauty, Performance and Wellness technologies, revolutionizing health and recovery with science-backed products and services designed to help everybody live longer, healthier lives. Founded by Dr. Jason Wersland to alleviate his own debilitating pain after a traumatic accident, he invented the category-defining percussive therapy device, Theragun which has been rooted in more than a decade of research and development.We empower people around the world to live healthier lives through a deeper understanding of their bodies and minds. Since our founding, the company has continued to pave the way with an innovative ecosystem of wellness solutions backed by science, including pneumatic compression (RecoveryAir), electrical stimulation (PowerDot), vibration therapy (Wave series), and USDA Certified Organic CBD (TheraOne).Science is fundamental to Therabody’s DNA; using existing science combined with internal and external research to validate products and services. Our products are embraced by both the medical community and millions of consumers worldwide. Currently available in more than 60 countries, including company-owned retail stores and ResetR, a whole-body wellness center.Therabody is a team-oriented, high-energy, creative workplace that thrives on ideas and collaboration. In keeping with our philosophy on innovation, our team members are out-of-the-box thinkers who thrive in our forward-thinking culture. We are looking for smart, driven individuals who are inspired by shaping the new frontier of health and well-being.

Founded in 2016
Los Angeles, California, USA
393 employees (58 in marketing)
39% recommend to a friend
56% CEO approval

Traffic Signals

Monthly Visitors
873.4K
Monthly Google Ads Budget
$26.9K
Traffic Source Mix
Search
39.4%
Direct
50.7%
Referral
6.1%
Social
2.7%
Paid
1%

Headcount Trend

Current headcount: ~393

Marketing Team

Marketing Team Size
44 (11% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$165M
Last Raise
$165M
Private Equity, 3 years ago

Funding History

  • Sep 2022
    Private Equity • $165M
  • Feb 2021
    Series Unknown
  • Nov 2020
    Series A

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