Responsibilities

• AR Strategy & Vision: Build and own the analyst relations strategy and plan, defining clear KPIs and success metrics that tie directly to business outcomes—brand awareness, lead generation, and deal acceleration.
• Analyst Narrative: Work closely with product marketing, product, and sales to distill Mimecast’s platform story into compelling, value-based narratives that resonate with analysts and shape favorable market positioning.
• Vendor Evaluations: Drive internal processes and cross-functional coordination for high-stakes analyst reports (Gartner Magic Quadrant, Forrester Wave). Own the end-to-end submission process—marshaling the right people, proof points, and customer references to secure and improve Mimecast’s position.
• Competitive Intelligence: Monitor analyst coverage of competitors to surface insights that sharpen product roadmap priorities, refine market positioning, and arm sales with the intelligence they need to win.
• Sales Enablement: Ensure analyst findings, publications, and endorsements are packaged and activated to simplify selling—equipping field teams with the third-party validation that accelerates deals.
• Peer Reviews & Social Proof: Build and manage a Gartner Peer Insights center of excellence in partnership with product marketing, customer advocacy, and sales to amplify the voice of the customer.
• Program Operations: Manage all AR operations including analyst agreements, budgets, strategy days, quarterly briefings, inquiries, and research requests—ensuring contracted services are fully utilized and delivering ROI.
• Strategic Influence: Ensure analyst and influencer insights inform product strategy, go-to-market planning, and executive decision-making. Identify opportunities to leverage analyst relationships to build market awareness and thought leadership.