Senior Digital Media Buyer

Denver, CO (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end digital media campaigns across paid search, social, and programmatic for multiple clients.

  • Own campaigns across search, social, and programmatic.
  • Must-have: 5+ years of hands-on digital media buying across multiple platforms.
  • Standout: Experience building or deploying AI-enabled media workflows and client-facing reports.

Job Description

Responsibilities

  • Develop tactical digital media recommendations across paid search, paid social, and programmatic channels for a portfolio of multi-category clients.
  • Build, launch, and manage social, video, search and display campaigns in Meta, Reddit, Snap, The Trade Desk, DV360, Google Ads, Google AI Max/PMax, Amazon Ads and others.
  • Own tagging and tracking setup, including GTM implementation, GA4 configuration, and pixel/event verification across campaigns.
  • Execute ongoing campaign optimization—adjusting bids, budgets, audiences, creative, and targeting to consistently hit performance goals.
  • Partner with Analytics to develop and maintain client-facing dashboards and reporting, leveraging Looker Studio and other analytics platforms.
  • Partner with the media and analytics teams on performance reporting, insights, and data storytelling.
  • Manage multiple client accounts concurrently with near-perfect attention to detail on campaign setup, budget pacing, and QA.
  • Contribute to the strategic evolution of our digital media practice, including AI-enabled workflows, platform testing, and emerging channel evaluation.
  • Work comfortably across campaign objectives, from upper-funnel brand awareness and engagement to lower-funnel performance and direct response.
Cactus logo

Cactus

Founded in 1990, Cactus has been growing brands that help people thrive for more than thirty years. You could say we are the O.G. purpose-driven agency. We've carved out expertise in Healthcare & Behavioral Health, Retail & CPG, Financial Services, Travel & Tourism and Higher Ed and provide the full gamut of marketing and advertising services, including Brand Strategy, Creative & Design, Media & Analytics and Digital Experience.And we do it all by starting with our Belief and Behavior DesignTM process, which psychology and behavior change models with good ol’ fashioned agency creativity to shape beliefs and drive behaviors to help our clients achieve their desired business outcomes.We'd love to put our Belief and Behavior Design to work for your brand. Let's get started! Give us a shout: jill@Cactusinc.comCactus is an equal opportunity employer that values diversity and is taking action to create a more inclusive and welcoming workplace for all. What makes a person unique to the world around them is also what gives them their unique creative voice. We’re firm believers that breakthrough creative ideas are best developed by diverse teams who bring their unique perspectives, authentic selves, and lived experiences into all of their work. Diversity in our team yields the diversity of thought required to bring fresh creative solutions to our clients, and to create meaningful work that connects with today’s consumer. We aren’t there yet, we know we have work to do, but we are committed to change our agency and the advertising industry for the better. Those who have historically been underrepresented in the advertising and creative community are encouraged to apply and connect with us at careers@cactusinc.com.

Founded in 1990
Denver, Colorado, USA
445 employees (83 in marketing)

Traffic Signals

Monthly Visitors
4.3K
Traffic Source Mix
Search
29.3%
Direct
54.5%
Referral
5.8%
Social
9.1%
Paid
1.2%

Headcount Trend

Current headcount: ~446

Marketing Team

Marketing Team Size
49 (11% of company)

Recent News