Responsibilities

• Digital Strategy & Experience
• Define and lead omnichannel digital strategy aligned with enterprise goals, customer needs, and market opportunities.
• Drive experience-led solutions across web, mobile, and social platforms, ensuring consistency, usability, and measurable impact.
• Apply user-centered design principles and data insights to optimize customer journeys and engagement.
• Cross-Functional Partnership
• Collaborate with Product Owners, Product Managers, Engineering, IT, and Customer Operations to design and deliver scalable digital capabilities.
• Translate business, market, and customer requirements into clear digital strategies and prioritized initiatives.
• Act as a digital enabler by supporting technology and operations teams in the execution of marketing and experience-related solutions.
• Growth, Segmentation & Acquisition
• Advise stakeholders on best practices for digital audience segmentation, and lifecycle development.

Requirements

• 6–8 years of experience in digital strategy, digital marketing, or customer experience leadership.
• Demonstrated experience developing and executing digital strategies across web and mobile channels (public-facing/authenticated experiences).
• Prior experience in healthcare, insurance, retail or similar
• Strong experience partnering with business stakeholders and cross-functional technology teams.
• Excellent communication, stakeholder management, and customer-centric problem-solving skills.

Preferred

• Prior business strategy, customer experience, or product management experience for large scale digital applications and mobile technology
• Experience leading or supporting complex, cross-functional initiatives in matrixed organizations.
• Familiarity with data-driven optimization, experimentation, and performance measurement.
• Bilingual (Spanish) a plus

Benefits

• Medical, Dental, Vision plans
• Adoption, Fertility and Surrogacy Reimbursement up to $10,000
• Paid Time Off and Sick Leave
• Paid Parental & Family Caregiver Leave
• Emergency Backup Care
• Long-Term, Short-Term Disability, and Critical Illness plans
• Life Insurance
• 401k/403B with Employer Match
• Tuition Assistance – $5,250/year and discounted educational opportunities through Guild Education
• Student Debt Pay Down – $10,000