Responsibilities

• Lead the planning and execution of integrated digital marketing campaigns, including marketing automation, paid advertising, SEO/SEM, and social media
• Collaborate with Marketing and Marcom on audience targeting and segmentation, KPI definition, content, timing, and budgeting
• Hands-on execution of marketing automation campaigns in the Adobe Marketo platform
• Hands-on campaign and lead management within the Salesforce CRM platform
• Manage, either directly or through an external partner, other digital advertising such as PPC, search, and programmatic
• Work directly with association media partners to negotiate, buy, and track digital advertising
• Website support, including leading SEO tactics, metrics reporting, and content management liaison
• Produce reports/dashboards to track, assess, and share performance metrics across all digital channels and customer touchpoints. Analyze and provide recommendations to optimize performance
• Ensure compliance with legal and regulatory guidelines, global/regional email marketing regulations, and internal standard operating procedures (SOPs)
• Serve as the digital marketing subject matter expert (SME) for the Acute Care business unit, keeping abreast of current technologies and best practices to drive continuous improvement

Requirements

• Bachelor’s degree, preferably in Communications, Marketing, Business, or an associated field
• 5+ years of digital marketing experience (medical device, healthcare, or other regulated industry a plus)
• 2+ years of experience in marketing automation with an enterprise-level solution such as Adobe Marketo or Salesforce Marketing Cloud
• 2+ years of experience in social media management
• Demonstrated success working in a remote or hybrid environment
• TRAVEL REQUIRED: 10%
• Proven track record of leading and managing digital marketing initiatives, including campaigns supporting new product launches and ongoing marketing efforts
• Ability to analyze marketing plans to develop appropriate digital marketing strategies and tactics
• Strong analytical skills: adept at analyzing and interpreting digital campaign results to generate insights and recommendations
• Knowledge and experience with CRM and content management systems, PPC advertising tools, and analytics platforms (e.g., Google Analytics, Google Ads Campaign Manager)

Preferred

• Excellent writing skills and strong verbal communication
• Ability to build strong relationships in a matrixed environment; lead and influence laterally
• Strong project management skills with a high tolerance for change; self-motivated, conscientious, and detail-oriented in completing deliverables
• Proficient in MS Office Suite, with working knowledge of HTML and Adobe Creative Suite being an advantage