TAPCO

Senior Digital Marketing Specialist– Search & Paid Media

USA (On-site)

$70K/yr – $85K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

Job Summary

Own the design and execution of paid search, SEO, and broader digital marketing programs to drive leads and growth, with a focus on paid search management, optimization, and strategy; collaborate across teams and stay current on industry trends.

  • Own paid search campaigns and reporting
  • Lead SEO initiatives and technical improvements
  • Coordinate cross-functional digital marketing efforts

Job Description

Responsibilities

  • Execute, manage and support digital marketing initiatives that drive lead generation, customer acquisition, and business growth, with a primary focus on paid search, SEO, and other web digital marketing strategies.
  • Manage, implement and optimize paid search campaigns, including strategy, execution, optimization, and reporting.
  • Manage campaign budgets, audience targeting, bidding strategies, keyword development, testing, and performance optimization across paid search, social, display, and remarketing tactics.
  • Explore and evaluate emerging opportunities in search marketing, including Answer Engine Optimization (AEO), AI-powered search experiences, and evolving advertising platforms.
  • Implement and support organic SEO strategies, with a focus on technical SEO, to improve search visibility, qualified organic website traffic, and lead generation.
  • Collaborate with internal teams and external partners to support website, paid media and other digital marketing consolidations and enhancements.
  • Stay current on industry trends, best practices, and emerging technologies to support continuous improvement and innovation.
  • Support broader digital marketing activities as business needs evolve and perform all other duties as assigned.
  • Assist with data source integrations and support standards for data governance, tracking, and compliance.
  • Support the digital marketing team by executing other miscellaneous tasks as needed.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications or a related field and/or commensurate on-the-job experience
  • 5+ years of experience in digital marketing with a strong emphasis on paid search and search engine marketing (SEM and SEO).
  • Experience managing large paid media budgets.
  • Familiarity with Answer Engine Optimization (AEO) and ability to evaluate and implement AI-powered tactics and tools.
  • Prior experience using marketing software, such as HubSpot
  • Proficiency with Google Ads, Google Analytics, Google Search Console, Google Tag Manager and related digital marketing tools (SEMRush, Microsoft Ads, Meta Ads)
  • Proficiency in Microsoft Office suite: Excel, Word, PowerPoint and Outlook
  • Prior experience working in a fast-paced, team-based environment
  • Professional and positive attitude, with an energetic work ethic
  • Builds relationships, collaborative team player, able to effectively organize, prioritize, and delegate work effectively within a fast-paced environment with minimal supervision and ever-changing tasks

Benefits

  • 10 Paid Holidays
  • Paid Vacation and Personal Time (starting day one)
  • Four Weeks of Paid Parental Leave with no waiting period
  • 401K Plan with Employer Match (fully vested on day one)
  • Company-Funded Short-Term Disability
  • Pet, Health, Vision, and Dental insurance
  • Quarterly Company Events and Lunches
  • Have a say in TAPCO Happenings by joining the Fun or Safety Committee

Salaries

Posted range

$70K/yr – $85K/yr

Taken straight from the job posting.

The middle of this range ($78K) is 10% above the median base salary for Paid Search Specialist roles in the United States ($71K).

Paid Search Specialist median pay in the United States

$71K/yr

Most pay falls between $65K and $80K. Based on 32 salaries.

See all Paid Search Specialist salariesSee more Paid Search Specialist jobs
See all TAPCO salaries

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