Responsibilities

• Email Marketing & Marketing Automation
• - Own the build, QA, and deployment of email programs, engagement/nurture streams, triggered workflows, and operational campaigns in Adobe Marketo Engage.
• - Create and manage Smart Lists, Smart Campaigns, tokens, snippets, A/B tests, and dynamic content to drive engagement and conversion.
• - Maintain global email governance including naming conventions, folder structure, and compliance with deliverability, GDPR/CCPA, and preference center best practices.
• - Partner with key stakeholders to translate campaign briefs into scalable Marketo programs aligned to audience strategy and lifecycle stage.
• Account-Based Marketing & Digital Activation
• - Assist with ABM campaign setup and execution within 6sense , including audience/segment creation, intent-based targeting, keyword updates, and funnel-stage activation.
• - Support LinkedIn ad execution (such as Sponsored Content, Conversation Ads, and Document Ads), ensuring accurate audience targeting and integration with Marketo workflows.
• - Collaborate with digital advertising leads to ensure coordinated cross-channel orchestration between ads, web, and email nurture motions.
• - Provide account-level ABM engagement measurement, particularly buying-stage progression, pipeline and revenue influence.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, Business, or comparable experience.
• Experience: 3+ years experience in B2B digital marketing, demand generation, or marketing operations (Healthcare or enterprise SaaS experience preferred).
• - Required Experience: Hands-on experience with: Adobe Marketo Engage (required) - ability to build programs end-to-end

Preferred

• 6sense or similar ABM/intent platforms
• LinkedIn Campaign Manager
• Google Ads
• Open AI Ads
• Reddit Ads
• AI tools/capabilities
• Salesforce CRM
• Web analytics tools (e.g., Google Analytics 4, Adobe Analytics)
• Experience with HTML/CSS and email template editing is a plus.
• Familiarity with global marketing operations , data privacy regulations, email deliverability best practices is beneficial.

Benefits

• Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave.