Senior Marketing Manager - PH / 17 hours ago
Filipino Contractors
Shelton, CT (Remote)
₱80K/mo - ₱95K/moIn-houseFull-timeSenior level4+ years exp.
3 hrs ago
Senior Digital Marketing Specialist II
Southfield, MI
$85K/yr – $105K/yrSenior Level7+ years exp
Posted 5 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end to end digital marketing programs across websites and paid digital campaigns, with a $700k budget and cross functional alignment to Sales, IT and agencies.
- Own paid digital strategy (display, SEM/SEO), content, and analytics to drive qualified leads and revenue.
- Lead cross functional collaboration to translate business goals into campaigns and optimize user journeys.
- Turn customer insights into actionable optimization and growth across SME sites and digital properties.
Job Description
- Lead digital marketing across websites, social media, and demand generation to increase brand awareness, generate qualified leads, and improve customer engagement.
- Translate business goals into effective online campaigns and optimize for ROI and KPIs.
- Coordinate with Marketing, IT, Sales, and vendors to achieve objectives without direct reports.
- Develop, manage, and report on marketing communications projects to support strategic plans.
- Build digital brand standards, content, SEO/SEM optimization, and analytics for digital assets including events, microsites, and campaigns.
- Lead paid digital efforts across display, mobile, SEM, and SEO, and ensure branding consistency in digital design.
- Develop digital content and maintain the content calendar.
- Manage agency/vendor relationships to ensure high-quality, cost-effective, on-brand outsourced work.
- Partner with Sales, BD, and Marketing on lead generation and nurturing throughout the sales cycle.
- Measure campaign performance, compare against goals, and report ROI and KPIs.
SME
We are S&ME. For over 50 years, our collaborative approach to engineering, environmental services, and construction testing offers innovative solutions to solve our clients’ most complex challenges. Together, our work results in lasting positive community impacts across the country.
