Responsibilities

• Create, optimize, and execute Exotec's digital marketing strategy for a variety of paid and owned channels including Paid Search, Paid Social, Display, Email, Web, etc.
• Develop and implement effective Search Engine and Generative Engine optimization (SEO & GEO) strategies, including active oversight of our digital marketing agency
• Own the day to day management, optimization and strategy of Exotec's website to drive deeper engagement and support lead generation
• Create strategic briefs and partner with other Marketing team members to translate those briefs into compelling ad copy, visual assets and landing pages for use in all digital campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Conduct digital benchmarks on a regular basis with key competitors to determine opportunities to improve our digital approach
• Manage day-to-day relationships with contracted agencies and internal team to successfully deploy marketing campaigns
• Collaborate with finance staff to set and stay within budget

Requirements

• 5-7 years of relevant, hands-on experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Advanced in Google Analytics, Tag Manager and Optimize
• Experience with Salesforce & Pardot

Preferred

• GDPR Regulations and Execution is preferred
• HTML, CSS, and JavaScript development knowledge is preferred
• B2B tech company experience (or within a similar fast-paced industry) is preferred
• Experience working in an international environment is preferred
• Travel up to 20% to attend trade shows and conferences is preferred

Benefits

• Competitive compensation package, inclusive of salary and annual bonus
• Comprehensive medical, dental and vision coverage
• Generous vacation and time off policy
• 401(k) with company match up to 5%
• Eligibility to participate in Employee Share Program after 1 year of employment
• Continuous opportunities for training and development in an international setting
• Beautiful, newly renovated office space in midtown Atlanta