Responsibilities

• Lead end-to-end strategy for NA digital marketing paid program and execution of global paid search , video , & Demand Gen campaigns across Google & Microsoft
• Manage and support digital marketing managers executing across platforms
• Drive continuous improvement through regular A/B testing and optimization guidelines
• Create dashboards and a reporting cadence that enables transparent communication of campaign performance
• Ensure rigorous and reliable measurement by implementing consistent naming conventions, GA4 configurations, tag management, and conversion event tracking setup
• Partner with creative to drive creative that will perform ; ensure creative is refreshed at the right cadence ; partner with partner marketing, product marketing and brand marketing to drive content to fill digital user journey gaps
• Collaborate with organic search counterpart to align paid and organic strategies, share keyword insights, and optimize holistic search performance
• Get insights from product and content marketing on messaging, keyword, and competitive insights to drive stronger ad relevance, engagement, and conversion
• Support NA digital marketing managers , growing their skillsets and programs to drive value

Requirements

• 8 + Years of B2B Digital Marketing Experience
• 6+ years of Google & Microsoft Platform experience managing Paid Search, YouTube & Demand Generation campaigns
• A strong bias toward action and measurable outcomes; you prioritize results over rhetoric
• Experience supporting and growing digital marketers
• Proven success working with cross-functional teams to drive value and results
• An eye for detail and a transparent written and verbal communication style
• Relentless drive to stay ahead of Google algorithm shifts, AI disruption , and evolving ad technologies to continuously optimize channel strategy
• Analytical and process-driven approach to campaign optimization of ads, creative, and click-journeys

Preferred

• Agency + In-house experience is a plus

Benefits

• 5 days set aside as volunteer time off (VTO) to contribute to the communities they live in and give back to the causes they care about most.
• equity awards
• medical, dental and vision plan
• family planning benefits
• health savings account
• flexible spending account
• transportation savings account
• 401(k) retirement savings plan with company match
• life, accident and disability coverage
• business travel accident insurance
• employee assistance programs
• disability insurance
• and other well-being benefits