Responsibilities

• Oversee end-to-end execution of digital marketing campaigns from content development through optimization
• Manage paid media initiatives including digital display, search engine marketing, and social media campaigns
• Lead website marketing efforts using content management systems and analytics platforms
• Collaborate with marketing, information technology, and cross-functional teams to align campaign strategies
• Ensure all digital assets meet branding guidelines and support campaign objectives
• Develop and execute A/B testing, quality assurance testing, and user acceptance testing processes
• Analyze campaign performance and user behavior to drive optimization and improvements
• Maintain documentation of user flows, marketing processes, and operational workflows
• Monitor industry trends and emerging technologies to enhance digital marketing strategies

Requirements

• Bachelor’s degree in marketing, business, information technology, or a related field
• Minimum 5–6 years of experience in digital marketing with a focus on paid media and website marketing
• Experience with digital advertising channels including display, search engine marketing, and social media
• Hands-on experience with content management systems such as Adobe Experience Manager or similar platforms
• Proficiency in analytics tools such as Adobe Analytics or equivalent
• Experience in A/B testing, quality assurance testing, and user acceptance testing
• Strong collaboration and stakeholder management skills across multiple teams
• Knowledge of digital marketing strategies, internet technologies, and enterprise systems

Preferred

• Master of Business Administration or advanced degree
• Experience managing end-to-end digital experience and customer journey strategies
• Familiarity with search engine optimization and multi-channel marketing programs
• Experience working with cross-functional global teams

Benefits

• The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, short-term disability insurance, paid parking/public transportation, paid time off, paid sick and safe time, hours of paid vacation time, weeks of paid parental leave, and paid holidays annually – as applicable.