Responsibilities

• Serve as the primary digital strategist for 4 accounts, setting channel strategies (SEO, GEO, paid, content) tied to MQLs, SQLs, and revenue goals.
• Lead client presentations, performance reviews, and roadmap updates, translating campaign data into business insights.
• Confidently represent Mabbly's AI forward point of view to clients, including how AI search (ChatGPT, Claude, Perplexity, AI Overviews) is reshaping organic visibility and what it means for their strategy.
• Partner with our Brand, Product, and Strategy teams in Chicago to keep messaging, creative, and web builds aligned.
• Oversee daily execution of our Paid Lead and Organic Lead, ensuring campaigns are on time, high quality, and aligned to client KPIs.
• Stay hands on: build and manage campaigns directly in Google Ads, Meta, and LinkedIn when needed. This is not a delegate only role.
• Support team members with campaign planning, QAQC, and troubleshooting.
• Manage freelance resources for technical SEO, CRO, and other specialized needs.
• Coach team members in digital best practices, AI tool adoption, client communication, and analytical thinking.
• Use Claude, Claude Cowork, Notion, and other AI tools daily to accelerate research, strategy, reporting, and campaign analysis.