Responsibilities

• Own the strategy, execution, and optimization of paid digital campaigns across SEM, paid social, display, video, and remarketing — with a sharp focus on pipeline and revenue impact
• Continuously test and experiment: new channels, new ad formats, new messaging — if there's a better way, you'll find it
• Write compelling direct response copy for ads and landing pages that actually convert
• Build and present clear, honest performance narratives to the CEO and senior leadership — wins, losses, and what's next
• Partner with Sales to align digital programs with the full customer lifecycle and maximize marketing ROI
• Work with Content and Creative to develop targeted experiences across key customer segments
• Design and run A/B tests and segmentation strategies that systematically improve performance
• Manage budget and spend with Finance, keeping campaigns efficient and accountable
• Maintain and improve performance dashboards in partnership with Marketing and Revenue Ops

Requirements

• 5+ years managing B2B direct response digital marketing programs — SEM, paid social, remarketing, display/video
• Proven ability to launch and scale PPC campaigns with clear ROI; hands-on experience with CPM, CPC, and CPA media buying
• Fluency in web analytics, ad tracking, A/B testing, tag management, and CMS tools
• Experience with HubSpot, LinkedIn Ads, and Google Ads
• Strong data instincts — you can dig into numbers, find the story, and communicate it clearly to any audience
• A direct, open communicator who gives and receives feedback well
• Comfortable with ambiguity and energized by a fast-moving environment where priorities shift and initiative is rewarded

Preferred

• Experience at a hyper-growth B2B SaaS company
• Familiarity with revenue operations and attribution modeling
• Background writing direct response or performance marketing copy