Account Director, Promotional Medical Education
Real Chemistry
Philadelphia, PA (Remote)
$100K/yr - $120K/yrAgencyFull-timeSenior level7+ years exp.
11 hrs ago
Senior Digital Marketing Manager
USA (Remote)
Salary Not AvailableSenior Level8+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end digital marketing execution with cross-functional alignment to revenue, focusing on campaign development, website strategy, and content/value creation for ABM and product launches.
- Lead campaigns across websites, social, ABM, and ads to drive awareness, engagement, and qualified leads.
- Own performance reporting for traffic, conversions, pipeline, and ROI to shape growth plans.
- Align with product, sales, and BU leaders to translate market opportunities into integrated digital plans and launch readiness.
Job Description
Responsibilities
- Lead planning, development, execution, and optimization of digital marketing campaigns designed to create awareness, engage prospects, generate qualified leads, and support pipeline growth.
- Develop and continuously optimize digital marketing strategies across websites, social media, digital campaigns, video, digital advertising, ABM programs, sales enablement tools, SEO, and generative engine optimization.
- Collaborate with marketing leadership, sales leadership, product managers, and business unit leaders to identify market opportunities and align digital initiatives with revenue goals and growth strategies.
- Lead and develop Marketing Specialists while driving effective management of agency and vendor relationships.
- Create integrated digital marketing plans that support brand awareness, customer acquisition, sales enablement, product launches, and revenue growth objectives.
- Own digital marketing performance reporting, including website traffic, conversion rates, lead volume, pipeline contribution, campaign ROI, cost per lead, email engagement, and social growth.
- Direct the development and implementation of digital marketing plans that support new product launches and broader business unit growth initiatives.
- Partner with internal teams and external vendors to develop compelling digital content, creative assets, and customer journey improvements that strengthen brand equity and business impact.
Federal Mfg
Federal Mfg creates high-performance level and weight filling systems for free-flowing liquids as one of ProMach's Filling Solutions brands.Federal's history goes back to 1946 when Mr. David Fee recognized the need for a better machine for smaller, farm dairies to fill and cap glass bottles. Within two years, both 6- and 9-valve level fillers were engineered and introduced at the 1948 Dairy Show in Atlantic City.Federal's simple, hygienic, dependable filler designs made Mr. Fee’s filling systems a success from the time they were introduced.The Federal team is committed to developing innovative, high-quality, high-performance filling equipment with dependable customer service and technical support.
