Responsibilities

• Strategize, develop, execute, optimize, and report on integrated digital marketing campaigns across multiple channels, including paid social, SEM, display, video, website, organic social, and account-based/programmatic platforms such as 6sense.
• Own campaign optimization end to end, using testing, keyword analysis, bid strategy, audience targeting, landing page iteration, and channel-specific performance data to improve efficiency, conversion, and lead quality.
• Manage paid media budgets with a focus on ROI, pipeline contribution, lead volume, and overall quality.
• Partner closely with growth marketing, marketing operations, and design to build and improve landing pages, creative assets, and campaign experiences that drive stronger performance.
• Write and refine digital ad and social copy, testing messaging variations across channels such as Google Ads, LinkedIn, G2, Reddit, and emerging platforms to identify what resonates and converts.
• Translate campaign performance into clear, actionable reporting for a range of stakeholders, using data to surface insights, guide decisions, and continuously improve results.
• Stay current on market shifts, audience behavior, and industry trends, and bring forward new ideas, channels, and technologies that can create a competitive advantage.
• Serve as a visible leader who sets a high bar for execution, models accountability, and helps foster a culture aligned to Deepwatch’s Core Values.
• Embody Deepwatch’s Leadership Attributes through ownership, strong judgment, trusted partnership, commitment to results, and a willingness to challenge constructively and commit as a team.

Requirements

• 7+ years of experience building and executing digital marketing programs in a B2B enterprise environment
• Hands-on experience managing website content and working knowledge of HTML
• Strong communication skills, sound judgment, and consistent attention to detail
• Direct experience with paid digital channels, particularly Google Ads and LinkedIn Campaign Manager
• Fluency in testing, measurement, and performance analysis, with the ability to use data to evaluate ROI and improve strategy over time
• Experience with the modern digital marketing and demand generation stack, including marketing automation, lead scoring, ABM, analytics, and tools such as HubSpot, LinkedIn Campaign Manager, 6sense, ZoomInfo, Google Ads (Search, Display, and Video), Google Analytics, WordPress, Google Tag Manager

Benefits

• Medical, dental, vision, and disability insurance
• Flexible Time Off (FTO), 12 company holidays, sick leave and 8-Weeks Paid Parental Leave
• Unique professional development benefits with Annual “development dollars” to support our people growth and development
• Wellness contests and monthly educational programs
• 401(K) retirement program
• Learn more here: Deepwatch Benefits