Responsibilities

• Lifecycle Marketing & Customer Retention - Klaviyo Email & SMS Marketing (Hands-On Expertise Required)
• Own hands-on execution and optimization of Klaviyo email, SMS, segmentation, flows, and customer journeys.
• Plan and execute both promotional and value-driven email campaigns.
• Develop engaging content strategies that strengthen customer relationships beyond promotional messaging.
• Conduct A/B testing and ongoing optimization of campaigns and flows.
• Evaluate, optimize, and expand Klaviyo flows, templates, and customer journeys to improve engagement, retention, and revenue.
• Develop customer segmentation strategies that improve engagement and revenue performance.
• Build and optimize SMS campaigns and automated SMS flows.
• Monitor deliverability, list health, engagement metrics, and lifecycle performance.
• Evaluate and recommend new Klaviyo capabilities, including Customer Hub, AI features, and related retention technologies.

Campaign Planning & Execution

• Develop and maintain campaign calendars, promotional schedules, and marketing initiatives.
• Lead cross-channel campaign execution across email, website, paid media, social media, and all e-commerce touchpoints.
• Monitor campaign trackers and project progress to ensure QA-approved, on-time delivery.
• Collaborate closely with E-commerce and Creative & Branding teams to ensure messaging remains consistent across channels and customer touchpoints.
• Track campaign performance and provide actionable recommendations.

Agency Collaboration & Digital Marketing Support

• Participate in agency meetings and help review recommendations, deliverables, and performance updates across SEO, PPC, CRO/UX, and content initiatives.
• Lead communication between the CGO, internal teams, and agency partners to ensure agency work aligns with business objectives, product priorities, and marketing strategy.
• Gather, organize, and translate internal feedback into clear, actionable agency comments, priorities, and ClickUp tasks, ensuring agency deliverables remain aligned, on schedule, and accountable.
• Track open agency questions, decisions, and follow-up items to ensure nothing falls through the cracks.

Requirements

• 5+ years of digital marketing experience
• 3+ years of hands-on Klaviyo experience
• Strong expertise in email marketing, SMS marketing, customer segmentation, and lifecycle marketing
• Experience building retention marketing programs and automated customer journeys
• Experience with Shopify and GA4 preferred
• Knowledge of PPC, SEO, UX/UI, and CRO
• Strong analytical and problem-solving skills
• Experience working with agencies or external marketing partners
• Strong communication, organization, and project management skills
• Ability to balance strategic thinking with hands-on execution

Preferred

• Bonus Qualifications: Experience with B2B e-commerce and high-consideration tangible products, such as equipment, furniture, or other high-ticket physical products
• Experience in the salon, beauty, spa, wellness, or professional services industry
• Experience contributing to the growth of an e-commerce business from startup or early-stage operations to $5M–$20M+ annual revenue.
• Experience building and scaling social media programs for B2B businesses
• Experience implementing marketing automation and AI-enabled workflows
• Project management skills using Jira, ClickUp, or other project management platforms

Benefits

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off