Responsibilities

• Own and optimize all digital marketing channels including paid search, display, social, and lead aggregators
• Manage and improve ROAS (Return on Ad Spend) and overall marketing efficiency
• Track and report on cost per lead, cost per move-in, and conversion rates across all channels
• Continuously evaluate marketing spend against revenue impact and profitability
• Deliver monthly performance reporting to executive leadership with clear insights and actions
• Analyze funnel performance from lead → reservation → move-in
• Identify trends, gaps, and opportunities across markets and campaigns
• Ensure all reporting is accurate, consistent, and decision-oriented (not just data dumps)
• Improve web and call center conversion rates through testing and optimization
• Partner with operations and contact center teams to ensure lead handling aligns with marketing efforts

Requirements

• 5–8+ years of experience in digital performance marketing
• Strong background in paid media, analytics, and conversion optimization
• Proven ability to manage budgets and drive measurable ROI
• Experience managing and holding agencies accountable
• Deep understanding of marketing funnels and attribution
• Highly analytical and comfortable working with data to drive decisions

Nice To Have

• Numbers-oriented and highly analytical
• Metrics-driven with a strong focus on outcomes, not activity
• Strong communicator, able to present clearly to executive leadership
• Comfortable challenging assumptions and making recommendations
• Detail-oriented but able to operate at a strategic level
• Ownership mindset with accountability for results

Benefits

• Medical, Dental, Vision, and Life Insurance
• 401k Retirement Plan
• Vacation and Sick Time
• 20 Remote Workdays per Year
• Annual Bonus
• Employee Assistance Program
• Education Assistance Program
• Employee Discount Store
• Discounted Storage
• Equity Opportunities