Senior Digital Marketing Lead at Mews | USA | $150K/yr – $185K/yr

Mews

Senior Digital Marketing Lead

USA (Hybrid)

$150K/yr – $185K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end multi-channel acquisition strategy across paid search and organic, balancing budget, experimentation, and cross-functional launches to hit pipeline and self-serve growth targets.

Growth Ownership: End-to-end channel management from strategy to optimization across paid search and organic to hit CAC payback and growth targets.
Team & Partnerships: Mentor marketers and coordinate with Sales, Product, CRO, Creative, and Data teams to align launches.
Data-Driven Growth: Design experiments, diagnose funnel issues, and present senior stakeholders with actionable insights and trade-offs.

Job Description

Lead the multi-channel acquisition strategy across paid and organic channels, with full end-to-end ownership of the paid search function, to deliver pipeline and self-serve growth targets.
Mentor and develop a team of paid and organic marketers and oversee external agency partners.
Own acquisition budget, forecasting, and channel performance governance to meet CAC payback and growth business targets.
Design an experimentation roadmap across creative, landing pages, targeting, and channel mix, increasing velocity and learning cycles.
Diagnose funnel performance, identify growth opportunities, and make data-driven investment decisions across channels, audiences, and regions.
Partner cross-functionally with Sales, Product, CRO, Creative, and Data teams to align priorities, support launches, and drive integrated performance programs.
Communicate acquisition insights, risks, trade-offs, and recommendations to senior stakeholders, enabling informed decision-making.

8+ years of experience in data-driven B2B SaaS marketing, with a demonstrated track record of driving efficient revenue and customer growth.
Hands-on expertise in Paid Search, with proven ability to scale and optimize the channel end-to-end (strategy, execution, experimentation, forecasting, and governance).
Proven success scaling multi-channel acquisition portfolios using structured experimentation and managing $5M+ budgets across paid acquisition/performance marketing.
Strong cross-functional experience partnering closely with Sales and Product teams to align priorities and deliver pipeline and self-serve growth.
Player–coach leadership style, able to operate at both strategic and executional levels while guiding team members and maintaining long-term focus.
Strong analytical and problem-solving skills, capable of diagnosing funnel issues, prioritizing opportunities, and applying data to decision-making.
Clear communicator, able to use structured narrative, insights, and data storytelling to influence senior stakeholders.
Highly organized and delivery-focused, able to manage multiple initiatives, dependencies, and deadlines in a fast-paced environment
Based in East Coast US time zone.

The referenced salary range is based on Mews' good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, and skill level as determined during the interview process.
US

An innovative hospitality management cloud that empowers the modern hotelier to streamline operations, improve performance and maximize revenue.
Mews supports over 12,500 customers in 85 countries to deliver remarkable guest experiences.
Mews is transforming hospitality with cloud technology, providing a connected hotel tech ecosystem beyond a traditional property management system.

Mews

4.5 Glassdoor

An innovative hospitality management cloud that empowers the modern hotelier to streamline operations, improve performance and maximize revenue. Mews supports over 12,500 customers in 85 countries to deliver remarkable guest experiences.

Founded in 2012

Amsterdam, North Holland, Netherlands

1.4K employees (128 in marketing)

nl.linkedin.com/company/mewssystems

87% recommend to a friend

93% CEO approval