Responsibilities

• Website & Digital Experience Ownership: Own and manage DDN pages on TE.com, ensuring content clarity, navigation ease, and improved user experience.
• Lead Digital Experience Enhancement Programs for DDN, including strategic planning, execution, and measurement.
• Identify and implement enhancements across customer journeys to improve engagement, path to product, and conversion.
• Partner with COE for overall TE.com enhancements
• Search & Findability: Lead search optimization efforts (internal TE.com search + external SEO/GEO) to improve content discoverability and product visibility.
• Conduct keyword research, search insights analysis, and content optimization to increase targeted traffic.
• Partner with COE Search and Product Data teams to improve taxonomy, product data quality, and metadata.
• Digital Insights & Customer Journey Analytics: Analyze digital behavior using Adobe/Google Analytics to identify friction points and recommend improvements.
• Develop insights dashboards and regular reporting on engagement, conversions, and TE.com performance.
• Drive data-driven recommendations to influence content strategy, navigation design, and digital channel optimization.
• Cross-Functional Digital CX Programs: Partner with Product, Engineering, Sales, and COE to align and execute digital experience improvement programs.
• Support ABM and campaign teams by ensuring landing pages, product pages, and navigational flows are optimized for target personas.
• Promotion & Engagement Support: Support digital promotions, sample campaigns, and pipeline generation programs through website/UI enhancements.
• Monitor TE.com performance regularly and proactively suggest tests or improvements (A/B testing, content structure, CTA updates).