Digital Analyst, MDS Media Operations

Bethesda, MD (Hybrid)

$55K/yr – $71K/yrMid LevelVolunteer

Posted 2 hrs ago

Job Summary

Own and optimize Marriott Digital Services paid media programs across multiple platforms, coordinating cross‑functional teams, refining tactics, and driving new channel exploration to deliver measurable traffic and results.

  • Leads development and prioritization of media solutions
  • Analyzes performance and provides strategic recommendations
  • Ensures campaigns align with Marriott’s digital strategy

Job Description

Responsibilities

  • Create, manage, and optimize paid media campaigns for clients across a variety of platforms.
  • Analyze performance of campaigns and adjust strategies accordingly.
  • Review briefs and campaign requests to ensure complete and clear intake of all strategy creative requests.
  • Responsible for the exploration and discovery of viable new media channels.
  • Identifies opportunities and leads development and prioritization of Marriott Digital Services outlet & rooms media solutions.
  • Continually updates and aligns paid media strategies with new and emerging best practices, to improve quality, effectiveness, and efficiency.
  • Create timelines, instructions, and potential needs for future projects.
  • Creates new workflows, training guidelines and documentation (as needed) to continually improve paid media tactic quality and effectiveness.
  • Responsible for the daily execution of paid media strategy & tactics, including campaign builds, ad creation, launch, optimization, and reporting.
  • Complies and keeps paid media guidelines documentation and standards up to date, to ensure quality, consistency, and adherence to Marriott’s global digital strategy.

Requirements

  • BS/BA degree preferred from an accredited university or related experience in Business Administration, Hospitality, Marketing, Communications, Advertising, related field, or equivalent experience/certification.
  • Related work or internship experience strongly preferred(digital marketing, paid media, client services, communications, etc).
  • Strong interpersonal and communication skills, impeccable organization, and unsurpassed attention to detail.

Benefits

  • All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.
  • Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
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Marriott International

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Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of approximately 9,000 properties across more than 30 leading brands in 141 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains. Please find more information about Marriott International’s job application process and approved email address domains here: http://www.careers.marriott.com/tips-for-applying/

Founded in 1987
Bethesda, MD, US
204K employees (2,658 in marketing)
77% recommend to a friend
86% CEO approval

Salaries

Posted range

$55K/yr – $71K/yr

Taken straight from the job posting.

See all Marriott International salaries

Traffic Signals

Monthly Visitors
54.9M
Monthly Google Ads Budget
$2.5M
Traffic Source Mix
Search
39.2%
Direct
45.2%
Referral
12.8%
Social
0.7%
Paid
1.9%

Headcount Trend

Current headcount: ~212.2K

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Digital Analyst, MDS Media Operations

Marriott International · Bethesda, MD · Hybrid