Digital Analyst, MDS Media Operations

Bethesda, MD (Hybrid)

$55K/yr – $71K/yrMid LevelFull time

Posted 3 hrs ago

Job Summary

Own the end-to-end paid media lifecycle for Marriott Digital Services, driving strategy, execution, optimization, and cross-functional collaboration across multiple platforms.

  • Lead campaign planning, build, launch, and performance optimization across DV360, SA360, Google Ads and social platforms.
  • Identify new media channels and align with global digital strategy through cross-team collaboration.
  • Drive performance insights and recommendations using KPI-based analysis and clear intake processes.

Job Description

Responsibilities

  • Create, manage, and optimize paid media campaigns for clients across a variety of platforms.
  • Analyze performance of campaigns and adjust strategies accordingly.
  • Review briefs and campaign requests to ensure complete and clear intake of all strategy creative requests.
  • Responsible for the exploration and discovery of viable new media channels.
  • Identifies opportunities and leads development and prioritization of Marriott Digital Services outlet & rooms media solutions.
  • Continually updates and aligns paid media strategies with new and emerging best practices, to improve quality, effectiveness, and efficiency.
  • Create timelines, instructions, and potential needs for future projects.
  • Creates new workflows, training guidelines and documentation (as needed) to continually improve paid media tactic quality and effectiveness.
  • Responsible for the daily execution of paid media strategy & tactics, including campaign builds, ad creation, launch, optimization, and reporting.
  • Complies and keeps paid media guidelines documentation and standards up to date, to ensure quality, consistency, and adherence to Marriott’s global digital strategy.

Requirements

  • BS/BA degree preferred from an accredited university or related experience in Business Administration, Hospitality, Marketing, Communications, Advertising, related field, or equivalent experience/certification.
  • Related work or internship experience strongly preferred(digital marketing, paid media, client services, communications, etc).
  • Strong interpersonal and communication skills, impeccable organization, and unsurpassed attention to detail.

Benefits

  • All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.
  • Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
  • Washington Applicants Only : Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.
  • Marriott Headquarters (HQ) supports a hybrid work environment that helps associates Be Connected. HQ based roles are generally hybrid and require regular in-office presence at the assigned location, including for candidates who live within commuting distance of HQ for a role listed as remote. Remote roles will be clearly identified in the job posting.
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Marriott

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Dubai, Dubai, ARE
1.1K employees (11 in marketing)

Salaries

Posted range

$55K/yr – $71K/yr

Taken straight from the job posting.

See all Marriott salaries

Marketing Team

Marketing Team Size
7 (1% of company)
Median Career Experience
20 years
Marketing Roles Posted (Last 30 Days)
8

Traffic Signals

Monthly Visitors
54.9M
Monthly Google Ads Budget
$2.5M
Traffic Source Mix
Search
39.2%
Direct
45.2%
Referral
12.8%
Social
0.7%
Paid
1.9%

Headcount Trend

Current headcount: ~1.1K

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Digital Analyst, MDS Media Operations

Marriott · Bethesda, MD · Hybrid