Responsibilities

• Design, develop, and maintain enterprise-grade Tableau dashboards and reporting solutions focused on marketing performance, lead generation, funnel conversion, campaign effectiveness, brand measurement, and business outcomes.
• Develop intuitive visualizations that translate complex customer journeys and marketing data into actionable business insights.
• Leverage Salesforce CRM and Marketing Cloud data to analyze customer acquisition, lead conversion, and attribution.
• Design reporting solutions that connect marketing activities to sales outcomes across the acquisition funnel.
• Integrate online and offline customer data sources to create a unified view of marketing performance.
• Support marketing attribution, lead analysis, and ROI measurement initiatives.
• Partner with Data Engineering to build, optimize, and maintain data pipelines supporting marketing analytics and reporting needs.
• Develop efficient SQL-based data models, transformations, and datasets for Tableau consumption.
• Contribute to the enhancement of Lucid's commercial data warehouse and marketing measurement infrastructure.
• Establish and maintain data quality standards, validation processes, and governance frameworks for marketing datasets.

Requirements

• 7+ years of experience in Business Intelligence, Marketing Analytics, Analytics Engineering, or related analytical roles.
• Bachelor's or Master’s degree in Computer Science, Statistics, Mathematics, Engineering, or a related quantitative field.
• Expert-level Tableau development experience, including dashboard architecture, and visualization best practices.
• Expert-level SQL expertise with proven experience querying, transforming, and modeling large-scale datasets.
• Strong experience integrating and analyzing Salesforce CRM, Salesforce Marketing Cloud data, and CDP solutions.
• Working knowledge of statical inference and machine learning modelling.
• Strong ability to translate business requirements into technical solutions and meaningful visual dashboards.
• Strong communication and stakeholder management skills.
• Proven success operating in fast-paced, highly collaborative environments with evolving priorities.

Benefits

• medical, dental, and vision insurance; life and disability coverage; paid time off; paid holidays, paid sick leave; and a 401(k) retirement plan. Eligible employees may also participate in Lucid’s equity program and/or a discretionary annual cash incentive program.