Responsibilities

• Lead the end-to-end execution of email and customer journey campaigns
• Develop audience segmentation and personalization strategies
• Analyze campaign performance and provide actionable recommendations
• Drive A/B testing and continuous optimization efforts
• Partner with marketing, creative, analytics, product, and compliance teams
• Mentor junior marketing team members and support best practices
• Ensure campaigns align with brand, compliance, and customer experience standards
• Identify opportunities to improve marketing operations and automation efficiencies

Requirements

• Bachelor's degree
• 4–6 years of digital marketing, marketing automation, or campaign management experience
• Experience with Salesforce Marketing Cloud, Adobe Marketo, or similar platforms
• Strong knowledge of customer journeys, segmentation, and lifecycle marketing
• Proven ability to analyze performance data and optimize campaign results
• Experience with A/B testing and data-driven decision making
• Strong project management and stakeholder partnership skills

Preferred

• HTML/CSS and SQL knowledge are a plus
• Experience mentoring or coaching team members preferred

Benefits

• American National offers a comprehensive benefits package supporting employees’ health, financial security, and well being, including multiple medical plan options, dental and vision coverage, basic life insurance, and health savings accounts.
• Employees are automatically enrolled in a company funded 401(k) plan, receive paid time off and holidays, and work in an inclusive, people first culture that values flexibility, work life balance, professional growth, and a casual dress environment.