Responsibilities

• Manage and improve connectivity between martech and AdTech stacks to ensure activation and attribution of prospect data.
• Identify, define and develop audiences and segments from available traits.
• Collaborate with marketing teams and digital activation teams to oversee audience-centric measurement and reporting.
• Oversee strategic rollout and implementation of ABM initiatives, including content and martech platform recommendations.
• Responsible for ensuring analytics and optimization tools are appropriately integrated with marketing technologies and drive technical success for digital agency partners.
• Develop data activation and acquisition strategy, analytics strategies and drive implementation.
• Lead projects related to the use of DMP and CDP systems and supporting marketing technologies.
• Contribute to global data taxonomy deployment for websites and media campaigns

Requirements

• Bachelor's degree in Marketing, Technology or related field
• 5+ years progressive experience as an advanced and technical media expert
• 2+ years B2B and Account Based Marketing experience
• Strong technical understanding of marketing technologies and marketing automation principles
• Experience with funnel optimization, such as optimizing ad copy and landing page messaging
• Proficient using Google Analytics
• Advanced knowledge of Microsoft Excel (pivot tables, VLOOKUP, advanced functions)

Preferred

• Current Google Analytics Certification
• Current Bing Search Certification
• Current Trade Desk Certification
• Current Facebook Blueprint certification