Responsibilities

• Brand Strategy & Leadership Evolution QES's digital brand strategy — ensuring consistent positioning, messaging, and identity across all owned, paid, and earned channels
• Serve as the internal subject matter expert on digital brand marketing
• Oversee integrated marketing plans connecting acquisition, conversion, and retention into a cohesive consumer journey
• Oversee go-to-market strategy for new product launches
• Ensure brand consistency across all digital touchpoints
• Collaborate cross-functionally with product, brand, and sales teams to align growth initiatives
• Digital Marketing Execution & Channel Ownership Own all digital marketing channels — Amazon, DTC (Shopify), TikTok Shop, Thrive Market, and additional e-commerce platforms
• Oversee paid media strategy across Meta, Google, TikTok, and emerging platforms
• Oversee email and SMS marketing (Klaviyo): campaigns, flows, segmentation, A/B testing
• Own subscription/retention program strategy (e.g., Subscribe & Save), partnering with agencies on setup and optimization

Requirements

• 5+ years in digital marketing, growth marketing, or e-commerce — hands-on ownership of multiple channels, not just oversight
• Bachelor's degree in Marketing, Business, Data Analytics, or a related field preferred, or equivalent experience
• Proven brand strategist who can define positioning and execute it across every digital surface
• Deeply data-driven: builds own analysis, presents findings as clear business recommendations
• Direct experience managing paid media across Meta, Google, and TikTok
• Amazon Seller Central experience: listings, advertising, DSP, Buy Box, content optimization
• Hands-on ownership of site UX, landing pages, PDP/PLP optimization, and A/B testing
• Hands-on with Klaviyo or a comparable email/SMS platform
• Excellent communication and presentation skills. Proven ability to manage external agencies
• Strong financial acumen: budget management, P&L contribution, forecasting, trade spend

Preferred

• CPG or food and beverage background preferred
• Familiarity with Helium 10, PowerBI, Google Analytics
• Experience with creator and affiliate platforms (LTK, Awin, Shopify Collabs)
• Familiarity with CRO/heatmap tools (Hotjar, Crazy Egg, or similar)
• Familiarity with attribution platforms (Triple Whale, Northbeam, or similar)
• SEO tool experience (Ahrefs, SEMrush, Moz)
• AI marketing certification or coursework (e.g., Meta Blueprint Gen AI, HubSpot AI for Marketers)
• CRM proficiency (e.g., HubSpot, Salesforce, Podio or similar)

Benefits

• Company-sponsored Medical, Dental, and Vision insurance
• PTO and Paid Holidays
• Life and Disability Insurance
• Equity
• Growth Opportunities
• Remote work environment (U.S.-based)