Responsibilities

• Create multichannel and integrated digital marketing strategies that engage our clients' audience and lead to successful conversion goals (donations, lead generation, etc.).
• Build strong client relationships through effective communication and project management.
• Plan and execute robust, creative and conversion-driven email campaigns.
• Collaborate with our design and content teams to develop creative concepts and campaigns that attract, engage, and convert donors.
• Work with our digital advertising team to implement and track best-in-class advertising campaigns across paid social, paid search, programmatic and connected TV.
• Optimize digital marketing and fundraising campaigns to maximize ROI across channels.
• Work within the marketing team to track, analyze and develop meaningful reporting for clients and proactively recommend next steps based on past performance.
• Conduct audits of our clients' digital marketing and fundraising efforts to determine past performance and set benchmarks for future efforts.
• Evaluate emerging tactics and techniques. Provide thought leadership and perspective for adoption where appropriate.
• Research and stay up to date on what’s happening in and around the industry to learn about current content trends, develop unique ideas and anticipate consumer needs.

Requirements

• Bachelor’s or Master’s degree.
• 5-8+ years of digital marketing and/or digital fundraising experience (agency experience a plus but not required).
• Experience creating effective conversion driven strategies and campaigns that map marketing activities to steps in the user journey/funnel.
• Proven experience planning and deploying results-driven email marketing campaigns with some working knowledge of HTML/CSS.
• Experience working within a variety of email marketing platforms and tools like Engaging Networks, EveryAction or similar.
• Strong understanding of digital advertising channels and how they can work together and with other digital channels to accomplish a variety of goals and conversion objectives.
• Strong analytical skills and data-driven thinking.
• Experience with reporting analysis and website analytics tools (e.g., Google Analytics, Google Tag Manager, etc.).
• Experience conducting digital marketing audits, providing detailed analysis and creating effective strategies based on data findings.
• Up-to-date with the latest trends and best practices in digital marketing.

Preferred

• Creative. You bring passion to your work and produce content that engage, motivate and inspire.
• Strategic. You understand that a strong digital marketing campaign is rooted in thoughtful storytelling.
• Intuitive. You're someone with that canny ability to always think one step ahead and see where the world is headed.
• Committed. You’re committed to valuing diversity and contributing to an inclusive working and learning environment.
• Confident. You're friendly, professional and poised, whether you're brainstorming with our team, writing content on your own or making client presentations.
• Passionate. You love what you do, give everything you've got and are continually seeking ways to grow in your craft.
• Curious. If you don't know something, you strive to find the answer and learn new things.
• Friendly. You work well with the team and appreciate feedback. You contribute ideas in a positive manner. You're also a great listener.

Benefits

• Company-sponsored health, vision and dental insurance
• Pre-tax Flexible Spending Account (FSA)
• Profit sharing
• 4 weeks of vacation/sick time from day one; 5+ weeks at year 3
• Company-paid short-term and long-term disability
• Company-paid life and AD&D insurance
• 11 paid holidays
• 401k with company match
• New business referral bonus
• Professional development opportunities