Fasala

Senior Digital Designer, Performance Marketing (Contract)

Atlanta, GA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive performance-focused creative for retail eCommerce campaigns across paid channels.

  • Must-have: Proven performance marketing design experience in retail eCommerce and a strong conversion-focused portfolio.
  • Standout: Ability to lead cross-functional production timeliness and quality across paid media assets.

Job Description

Responsibilities

  • Develop advertising concepts, campaign directions, and messaging frameworks aligned with business objectives, merchandising priorities, and performance goals
  • Translate marketing and product strategies into compelling, conversion-focused creative across digital channels
  • Apply audience insights, seasonal trends, and retail calendar moments (e.g., promotions, launches, holidays) to inform creative direction
  • Design and deliver digital advertising assets, including display, paid social, search, marketplace creative, and eCommerce landing pages
  • Create product-focused, promotional, and lifecycle marketing assets that drive traffic and conversion
  • Execute work directly or oversee production through internal or external resources
  • Ensure all creative assets meet platform specifications, brand guidelines, and performance standards
  • Own creative production timelines, deliverables, and overall quality assurance
  • Ensure execution readiness for all campaigns, including proper formatting, approvals, and on-time delivery, especially for time-sensitive retail moments (sales, drops, seasonal campaigns)
  • Maintain high standards of visual design, messaging clarity, and brand consistency across all customer touchpoints

Requirements

  • Proven experience in performance marketing design within a retail eCommerce environment (DTC and/or marketplace experience preferred)
  • Strong portfolio demonstrating conversion-focused creative, product storytelling, and promotional campaign execution
  • Experience creating assets for paid social, display, search, marketplace platforms (e.g., Amazon, Walmart), and eCommerce sites
  • Solid understanding of digital marketing metrics (CTR, CVR, CPA, ROAS) and how creative impacts performance
  • Familiarity with eCommerce best practices, including product merchandising, pricing/promo strategies, and conversion optimization
  • Expert proficiency in design tools such as Figma, Adobe Creative Suite, Generative AI creative tools or similar
  • Experience working with or managing designers, freelancers, or agencies
  • Ability to manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced, deadline-driven retail environment
  • Strong communication and collaboration skills