Responsibilities

• Manage and maintain our internal product information management (PIM) and digital asset management tools (DAM)
• Build enhanced content for website product detail pages
• Accountable for content marketing initiatives across all channels to drive traffic and engagement that deliver sales and customer retention
• Brief in-store marketing material needs to the In House Agency
• Execute review campaigns for new and existing products
• Optimize product content for maximum sell-through for all channels of distribution
• Stay current on new developments and emerging technologies in the digital environment; utilize learnings to drive marketing strategy
• Assist in developing internal and external presentations
• Ensure consistency of product copy by standardizing processes
• Participate in weekly marketing initiatives and project meetings

Requirements

• Bachelor's degree required, marketing, business, or related field preferred
• Computer skills, including proficiency with Microsoft Excel, Word, PowerPoint & Teams
• Strong understanding and passion for the digital marketing industry
• Excellent written and verbal communication, as well as presentation and public-speaking skills
• Ability to troubleshoot team and vendor problems and suggest a course of action to correct
• Analytical understanding of data and methodologies used to inform decision making that drives performance
• Ability to multi-task and meet strict deadlines
• Ability to work cross-functionally and build relationships

Preferred

• 2+ years of experience in trade marketing / digital shelf, digital marketing or content marketing preferred
• Intermediate Microsoft Excel skills preferred
• Experience with Salsify, Bazaarvoice, and Syndigo preferred

Benefits

• Our employees matter. As a people-focused business, we work hard to provide meaningful rewards and development opportunities for our employees, recognizing performance, and creating a supportive working environment for them, wherever they are based.
• Vibrant culture. We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long-standing commitment to diversity and inclusion empowers us to bring our authentic selves and unique differences to work every day.
• Socially responsible. We want to minimize our products' impact on the environment and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models.