Senior Digital Channel Strategist

New Hyde Park, NY (Unknown)

$66K/yr – $108K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Owns end-to-end digital marketing programs across channels, guiding campaigns, research, and customer experiences that drive the path to purchase.

Drives cross-channel campaigns and creative strategies
Builds and maintains relationships with search engines and portal sites

Job Description

Responsibilities

Designs and implements cross-channel digital marketing campaigns. Develops creative strategies and affiliated programs to promote the organization's products and services through digital channels.
Ensures the development of marketing, merchandising, and creative strategies and affiliated programs to promote the organization's products and services through digital channels.
Develops different qualitative and quantitative research techniques to garner and unearth insights that spark the creative process.
Guides the design of digital experiences across the path to purchase from.
Establishes and manages the relationships with search engines and portal sites that are strategically aligned with the digital goals.
Tracks usage trends of the organization's websites, including number and quality of visitors and advertising campaign impact.
Develops website graphic designs and layout to support the organization's image, identity, and brands through a diverse mix of web material, graphical user interfaces and multimedia delivered for the web.
Ensures that the organization's website provides up-to-date and comprehensive product/service information that is easily available to existing and potential customers.
Responsible for social media marketing and online community management.
Operates under limited guidance and work assignments involve moderately complex to complex issues where the analysis of situations or data requires in-depth evaluation of variable factors.

Requirements

Bachelor's Degree required, or equivalent combination of education and related experience.
3-5 years of relevant experience, required.

Northwell Health

0.0 Glassdoor

Northwell Health is New York State’s largest health care provider and private employer, with 28 hospitals, about 1,000+ outpatient facilities and more than 16,000 affiliated physicians.At Northwell, we focus on cultivating an environment that inspires growth, empowers leadership, and encourages breakthroughs, not just in the communities we serve but in the careers of those who make an impact in the lives of so many. We are committed to our mission and our core values – including being Truly Inclusive. We value everyone’s perspectives, backgrounds and experiences. This is demonstrated in the work we do together, and how we care for each other, our patients, their families and the communities we serve.We care for over two million people annually in the New York metro area and beyond, thanks to philanthropic support from our communities. Our 100,000+ employees – 19,000+ nurses and 5,000+ employed doctors, including members of Northwell Health Physician Partners – are working to change health care for the better. We’re making breakthroughs in medicine at The Feinstein Institutes for Medical Research. We're training the next generation of medical professionals at the visionary Donald and Barbara Zucker School of Medicine at Hofstra/Northwell and the Hofstra Northwell School of Nursing and Physician Assistant Studies.For information on our more than 100 medical specialties, visit Northwell.edu and follow us @NorthwellHealth on Facebook, X, Instagram and LinkedIn.Interested in a career at Northwell Health? Visit Jobs.Northwell.edu and explore our many opportunities.

Founded in 1997

New Hyde Park, New York, USA

51K employees

www.northwell.edu

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