Responsibilities

• Leads the development and execution of integrated campaign strategies aligned to brand and business objectives
• Translates campaign goals into clear channel plans across paid, owned, and earned digital touchpoints
• Partners with creative and channel teams to ensure campaigns are cohesive, on-brand, and audience-centric
• Owns campaign timelines, briefs, and performance reporting
• Owns the strategy, execution, and optimization of paid digital media (e.g., search, social, display, and other performance channels)
• Manages budgets, targeting, testing, and optimization to maximize ROI and campaign effectiveness
• Partners with internal teams or agencies to continuously improve performance through data-driven insights
• Serves as the primary owner of the website and campaign landing pages, ensuring content, UX, and performance support marketing goals
• Partners with digital, UX, and analytics teams to optimize journeys, conversion paths, and user experience
• Maintains content governance, prioritization, and continuous improvement roadmap for web properties

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 7+ years of experience in digital marketing, campaign strategy, or integrated marketing roles
• Proven experience owning campaign strategy and execution across paid media, web, social, and digital programs
• Strong understanding of digital performance metrics, analytics, and optimization best practices
• Experience managing complex projects with multiple stakeholders and timelines
• Excellent communication, collaboration, and presentation skills
• Health care experience required

Benefits

• Medical, Dental, Vision insurance   
• Health Savings & Flexible Spending Accounts (up to $5,000 for childcare)   
• Tuition discounts & reimbursement   
• 401(k)
• Company Paid Time Off*
• Shift Differential
• DailyPay
• Pet Insurance
• Employee wellness and discount programs
• Benefits may vary by employment status