Responsibilities - Design and build Direct-to-Consumer landing pages and web experiences that improve the patient journey, with a clear understanding of how design impacts Conversion Rate (CVR), Average Order Value (AOV), and Customer Acquisition Cost (CAC). - Partner with the strategy team to conceptualize and architect pattern-breaking, disruptive creative assets that cut through market noise and move the needle on patient acquisition. - Translate Figma designs into live environments, navigating Webflow, Framer, or similar platforms and using foundational HTML/CSS to troubleshoot visual bugs and bridge the gap with developers. - Act as a rapid-fire producer for the C-suite — take conceptual direction, wireframes, or verbal input and execute pixel-perfect deliverables that hit immediate speed-to-market goals. - Own complex design projects end-to-end, interfacing directly with key clients as the subject matter expert on how design solves their go-to-market bottlenecks. - Design with a hypothesis-driven mindset; partner with growth teams to deploy, analyze, and iterate on A/B tests to continuously lift conversion across patient funnels. - Leverage generative AI tools as daily workflow multipliers to accelerate ideation, scale asset production, and reduce campaign deployment times. - Other duties as assigned. Requirements - 5+ years of professional design experience in a performance marketing, growth, DTC, or direct-response context. - Master-level proficiency in Figma. - Deep fluency with generative AI design tools and integration into daily workflow. - Demonstrable understanding of Performance Marketing, Direct-Response design principles, and DTC UX — including the visual hierarchies and psychological triggers that drive clicks, conversion, and engagement. - Proven track record of designing assets and experiences tied to measurable performance metrics (CVR, AOV, CAC). - Bachelor's degree in Design, Visual Communications, Marketing, or a related field — or equivalent professional experience. Nice to Have - Familiarity with visual development platforms such as Webflow or Framer. - Working knowledge of HTML and CSS to troubleshoot visual bugs and accelerate deployment. - Experience in healthcare, telehealth, or other regulated industries. - Experience designing and running A/B tests in partnership with growth or product teams. - Direct experience interfacing with executive stakeholders and/or external clients. Benefits - Medical, Dental, and Vision plans - Flexible Spending/Health Savings Accounts - Flexible PTO - 401(k) + Company Match - Life Insurance, Pet insurance, and more