Responsibilities

• Lead strategic demand generation programs that drive measurable pipeline growth, including multi-touch ABM campaigns, lead nurturing sequences, and integrated digital marketing initiatives that deliver qualified opportunities to sales teams
• Oversee Intelerad’s paid media strategy ensuring high ROI as measured by CPC to pipeline added
• Develop and execute sophisticated campaign strategies using advanced marketing automation, lead scoring, and attribution modeling to optimize conversion rates and demonstrate clear ROI on marketing investments
• Mentor and guide junior team members in campaign execution, best practices, and strategic thinking while collaborating with cross-functional teams to ensure alignment between marketing, sales, and customer success initiatives
• Analyze campaign performance and market trends to provide strategic insights that inform future demand generation strategies, budget allocation, and program optimization decisions
• Own the campaign calendar and resource allocation to ensure optimal timing, audience targeting, and message sequencing across all demand generation channels and touchpoints

Requirements

• Bachelor's degree in Marketing, Business, or related field or equivalent experience
• 4+ years of experience in demand generation, digital marketing, or marketing operations with demonstrated success in B2B environments
• Advanced proficiency with marketing automation platforms (HubSpot, Marketo, Pardot or equivalent) and CRM systems (Salesforce or equivalent)
• Strong analytical skills with experience using data to drive strategic decisions and optimize campaign performance
• Proven experience with Account Based Marketing (ABM) strategies and multi-channel campaign execution
• Excellent project management abilities with experience coordinating complex campaigns across multiple stakeholders and timelines
• Travel: Up to 5% travel primarily in North America

Preferred

• Experience in healthcare technology, medical imaging, or SaaS environments
• Advanced knowledge of lead scoring, attribution modeling, and marketing analytics
• Experience mentoring team members and leading cross-functional initiatives
• Familiarity with content marketing, social media marketing, and digital advertising platforms
• Strong presentation and communication skills for executive-level reporting
• Demonstrated ability to work autonomously in fast-paced, results-driven environments

Benefits

• medical, financial, retirement, PTO
• Bonus and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, retirement, PTO, and/or other benefits.