Responsibilities

• Campaign Strategy and Execution
• Full-funnel ownership of email, webinars, content syndication, lifecycle nurture, and co-marketing programs, from concept through measurement. You’ll set the strategy and run the plays.
• Events as a Pipeline Engine
• North runs exclusive, high-signal events for finance and engineering leaders. You’ll own the event roadmap, partner with our events lead on logistics, build pre- and post-event campaigns, and turn attendee lists into pipeline.
• Partner and Co-Marketing Programs
• Joint programs with cloud, FinOps, and ecosystem partners—including joint webinars, content swaps, and field events that expand our reach into priority segments.
• Account-Based Marketing
• Target account programs built in partnership with sales and the VP of Marketing. You’ll help define target account lists, orchestrate plays across channels, and measure account engagement and influenced pipeline.
• Marketing-to-Sales Handoff
• Lead routing logic, SLAs, and the feedback loop that keeps campaign quality high. You’ll work directly with AEs to understand what’s converting and adjust quickly.
• Reporting and Optimization
• Campaign attribution, pipeline contribution by program, and AE-level visibility into sourced and influenced revenue—all in HubSpot. You’ll build the dashboards and read them honestly.

Requirements

• Five or more years in demand generation, campaign marketing, or integrated marketing roles at a B2B SaaS company, ideally selling to technical or finance buyers
• A track record of building and running multi-channel campaigns that produced measurable pipeline, not just MQLs
• Hands-on experience scaling field events and exclusive dinners or roundtables as a pipeline channel, including the unglamorous parts: invite lists, follow-up sequences, sales coordination
• Strong HubSpot fluency, including workflows, lists, attribution reporting, and lifecycle stages. Bonus if you’ve worked with Clay, Sendoso, or similar enrichment and gifting tools
• Comfort partnering with sales on ABM and target account programs, with a sense for what AEs actually need to work an account
• A clear, direct writing style and an editorial instinct for what good copy sounds like. We lead with outcomes and avoid promotional fluff
• Experience using AI tools to move faster on research, segmentation, and content iteration—without losing the plot on brand or quality
• Analytical mindset. You can build a dashboard, read it honestly, and change course when something isn’t working
• Comfort in a small team where you’ll own the work end-to-end without a marketing ops or revenue ops function backing you up

Preferred

• Background in cloud, FinOps, DevOps, or developer-focused marketing
• Experience marketing to finance and FP&A audiences alongside technical buyers
• Familiarity with multi-product positioning, especially platform plus AI agent dynamics
• Experience at a high-growth startup, Series A through D

Benefits

• Unlimited PTO
• 16 weeks of paid parental leave (birthing parents receive an additional 4 weeks at 50% pay)
• Two company-wide breaks per year: one around Labor Day and one at the end of the year
• Aetna Medical PPO plan with the majority of the premium covered by North
• Dental and vision insurance
• Flexible spending account (FSA) for health expenses and commuter benefits
• 30-day sabbatical every 4 years