Check Point Software Technologies

Senior Demand Generation Manager, Workspace Security

Miami, FL (Remote)

$121K/yr – $198K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the enterprise demand-gen engine across multi-channel campaigns that move from awareness to pipeline.

  • Growth Engine: Own demand gen across content syndication, email, paid media, and webinars.
  • Campaign Orchestration: Design integrated programs with corporate, product, field, and SDR to drive MQLs and meetings.
  • Collaboration & Measurement: Align marketing, sales, and SDR with clear forecasting and landing-page optimization.

Job Description

  • Lead demand generation programs including but limited to content syndication, email marketing and nurtures, paid media, and webinars
  • Design campaigns across corporate marketing, field marketing, product marketing, sales, and SDR teams to drive efficient and scalable integrated campaigns and demand programs to drive awareness, new lead generation, inbound meetings, and pipeline
  • Collaborate with brand management, digital marketing, events, field marketing, and partner marketing teams on integrated campaigns to create great customer experiences
  • Support development of new marketing content and messaging for marketing programs
  • Partner closely with SDR organization to align on campaign calendar, capacity planning, sequences, MQL to meeting conversion rate optimization, and SDR feedback on lead and program quality
  • Manage demand generation budget, vendor relationships, and continually source and experiment with new vendors
  • Align reporting with marketing operations on campaign and program performance, conversion rates, forecasting, and landing pages
  • 5-7 years of experience in demand generation in enterprise SaaS; cybersecurity experience is a plus but not required
  • BA/BS in business or a quantitative discipline
  • Exceptional knowledge of demand generation tactics including content syndication, digital marketing, email marketing, paid media, and webinars
  • Experience building integrated campaigns and demand programs in partnership with corporate and product marketing teams
  • Demonstrable experience partnering with sales and sales development leaders
  • Good understanding of martech, Marketo, and Salesforce
  • Significant experience partnering with channel, sales, and SDR teams
  • Must be eligible to work in country of residence without sponsorship now or in the future.
  • cybersecurity experience is a plus but not required
  • US-based employees gain access to healthcare benefits, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, stock awards and an employee stock purchasing plan