Senior Demand Generation Manager, Workspace Security

Miami, FL (Remote)

$121K/yr – $198K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own end-to-end demand generation across content syndication, email nurtures, paid media and webinars, driving pipeline through cross-functional campaigns with sales and SDRs.

Own cross-functional campaign design with corporate, product, field, and SDR teams to scale integrated demand programs.
Partner with SDRs and sales leadership on calendar, MQL to meeting conversion, capacity planning, and feedback loops.
Manage budget, vendor relationships, and continuously test new channels and vendors.

Job Description

Lead demand generation programs including but not limited to content syndication, email marketing and nurtures, paid media, and webinars
Design campaigns across corporate marketing, field marketing, product marketing, sales, and SDR teams to drive efficient and scalable integrated campaigns and demand programs to drive awareness, new lead generation, inbound meetings, and pipeline
Collaborate with brand management, digital marketing, events, field marketing, and partner marketing teams on integrated campaigns to create great customer experiences
Support development of new marketing content and messaging for marketing programs
Partner closely with SDR organization to align on campaign calendar, capacity planning, sequences, MQL to meeting conversion rate optimization, and SDR feedback on lead and program quality
Manage demand generation budget, vendor relationships, and continually source and experiment with new vendors
Align reporting with marketing operations on campaign and program performance, conversion rates, forecasting, and landing pages

5-7 years of experience in demand generation in enterprise SaaS; cybersecurity experience is a plus but not required
BA/BS in business or a quantitative discipline
Exceptional knowledge of demand generation tactics including content syndication, digital marketing, email marketing, paid media, and webinars
Experience building integrated campaigns and demand programs in partnership with corporate and product marketing teams
Demonstrable experience partnering with sales and sales development leaders
Good understanding of martech, Marketo, and Salesforce
Significant experience partnering with channel, sales, and SDR teams
Must be eligible to work in country of residence without sponsorship now or in the future

cybersecurity experience is a plus but not required

healthcare benefits, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, stock awards and an employee stock purchasing plan