Responsibilities

• Lead demand generation programs across content syndication, email nurturing, paid media, and webinars
• Design integrated campaigns with corporate marketing, field marketing, product marketing, sales, and SDR teams to drive awareness, new lead generation, inbound meetings, and pipeline
• Collaborate with brand management, digital marketing, events, field marketing, and partner marketing teams on integrated campaigns to create great customer experiences
• Support development of new marketing content and messaging for marketing programs
• Partner closely with SDR organization to align on campaign calendar, capacity planning, sequences, MQL to meeting conversion rate optimization, and SDR feedback on lead and program quality
• Manage demand generation budget, vendor relationships, and continually source and experiment with new vendors
• Align reporting with marketing operations on campaign and program performance, conversion rates, forecasting, and landing pages