Senior Demand Generation Manager, North America (Commercial & Mid-Market)

USA (Remote)

$130K/yr – $150K/yrSenior Level7+ years expFull time

Posted 5 weeks ago

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Job Summary

Own NA demand generation and pipeline acceleration for mid-market by orchestrating multi‑channel campaigns and ABM across sales, RevOps, and product marketing.

  • Growth Infrastructure: align paid, email, webinars, and nurture programs to drive qualified pipeline and revenue impact.
  • Campaign Execution: run ABM and regional campaigns with calendar-driven, quarterly alignment and cross‑functional execution.

Job Description

  • Own the North America commercial and mid-market demand generation strategy, aligned to pipeline and revenue goals.
  • Partner closely with sales leadership, account executives, BDRs, and RevOps to identify priorities, target segments, and growth opportunities.
  • Plan and execute integrated campaigns across channels including paid media, email, webinars, content syndication, nurture, and retargeting.
  • Build and run account-based and pipeline acceleration programs for priority accounts and segments.
  • Create and manage regional campaign calendars and execution plans that align with quarterly business objectives.
  • Collaborate with product marketing on messaging, positioning, launches, and persona-based campaign development.
  • Work with content, brand, and web teams to develop landing pages, campaign assets, nurture journeys, and conversion paths.
  • Partner with marketing operations to ensure clean campaign setup, attribution, reporting, lead routing, and funnel visibility.
  • Analyze campaign performance and pipeline impact, then optimize based on data, conversion trends, and sales feedback.
  • Bring a test-and-learn mindset to channel mix, messaging, offers, and segmentation.
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Founded in 2010
San Jose, California, USA
524 employees (28 in marketing)
70% recommend to a friend
75% CEO approval

Traffic Signals

Monthly Visitors
193.7K
Monthly Google Ads Budget
$41.7K
Traffic Source Mix
Search
49.8%
Direct
38.9%
Referral
7.9%
Social
2.5%
Paid
0.9%

Headcount Trend

Current headcount: ~525

Marketing Team

Marketing Team Size
17 (3% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$356.2M
Last Raise
$95M
Series F, 4 years ago

Funding History

  • Dec 2021
    Debt Financing • $95M
  • Dec 2021
    Series F • $150M
  • Jun 2018
    Debt Financing • $25M

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