Responsibilities - Own the North America commercial and mid-market demand generation strategy, aligned to pipeline and revenue goals. - Partner closely with sales leadership, account executives, BDRs, and RevOps to identify priorities, target segments, and growth opportunities. - Plan and execute integrated campaigns across channels including paid media, email, webinars, content syndication, nurture, and retargeting. - Build and run account-based and pipeline acceleration programs for priority accounts and segments. - Create and manage regional campaign calendars and execution plans that align with quarterly business objectives. - Collaborate with product marketing on messaging, positioning, launches, and persona-based campaign development. - Work with content, brand, and web teams to develop landing pages, campaign assets, nurture journeys, and conversion paths. - Partner with marketing operations to ensure clean campaign setup, attribution, reporting, lead routing, and funnel visibility. - Analyze campaign performance and pipeline impact, then optimize based on data, conversion trends, and sales feedback. - Bring a test-and-learn mindset to channel mix, messaging, offers, and segmentation. - Help improve how demand generation operates by identifying smarter workflows, automation opportunities, and scalable execution models. Requirements - 7+ years in B2B demand generation, regional marketing, or revenue marketing, ideally in SaaS or enterprise technology. - Strong experience supporting commercial, mid-market, or growth segments in North America. - Proven track record of building integrated campaigns that drive qualified pipeline and revenue impact. - Experience partnering closely with sales teams and translating commercial goals into marketing plans. - Ability to manage both top-of-funnel demand creation and mid-/late-funnel pipeline acceleration. - Hands-on experience with channels such as paid social, search, email, webinars, events, ABM programs, and nurture. - Strong analytical skills with experience using data to guide budget allocation, optimization, and stakeholder conversations. - Comfortable working in a fast-moving environment where you may need to build while operating. - Excellent project management and communication skills. - Able to influence cross-functional teams and work effectively across functions and levels. Nice to Have - Experience in developer, DevOps, infrastructure, cybersecurity, cloud, or technical B2B categories. - Familiarity with commercial sales motions and shorter/mid-length deal cycles versus only large-enterprise motions. - Experience with intent tools, ABM platforms, Salesforce, marketing automation, attribution/reporting tools, and webinar/event platforms. - Exposure to AI-enabled marketing workflows, automation, or modern demand tech stacks. Benefits - Health Insurance - Dental Insurance - Vision Insurance - Short & Long Term Disability - Life Insurance - HSA/FSA - Remote Work Environment - Flexible Time Off - Paid Company Holidays - Parental Leave - Stock grant opportunities dependent on your role - 401(k) with Company Match